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Author

Harsh V. Verma

Observed names: H. V. Verma, Harsh V Verma, Harsh Vardhan Verma, Harsh Verma
Institution: University of Delhi
ORCID: 0000-0001-7424-6095
Observed ORCID: 0000-0001-7424-6095
OpenAlex ID: A5086597400
Relative Importance of Service Quality Dimensions: a Multisectoral Study
2004 · Sheetal B. Sachdev, Harsh V. Verma · 253
Antecedents of customer brand advocacy: a meta-analysis of the empirical evidence
2020 · Ragini Bhati, Harsh V. Verma · Journal of Research in Interactive Marketing · 125
Social Media Marketing: Evolution and Change
2018 · Shweta Sharma, H. V. Verma · Springer eBooks · 71
Mindfulness, mindful consumption, and life satisfaction
2019 · Sharad Gupta, Harsh V. Verma · Journal of Applied Research in Higher Education · 67
Neuro-insights: a systematic review of neuromarketing perspectives across consumer buying stages
2025 · Raveena Gupta, Anuj Pal Kapoor, et al. · Frontiers in Neuroergonomics · 55
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How can we encourage mindful consumption? Insights from mindfulness and religious faith
2023 · Sharad Gupta, Weng Marc Lim, et al. · Journal of Consumer Marketing · 47
Coffee and Tea: Socio-cultural Meaning, Context and Branding
2013 · Harsh V. Verma · Asia-Pacific Journal of Management Research and Innovation · 31
Consumption values: scale development and validation
2011 · Jyoti Sikka Kainth, Harsh V. Verma · Journal of Advances in Management Research · 20
The emotion of pride in consumer behaviour and marketing: a review, classification and future research agenda
2022 · Harleen Kaur, Harsh V. Verma · Management Research Review · 18
Mindful Consumption Behaviour: Scale Development and Validation
2019 · Sharad Gupta, Harsh Verma · Asian Journal of Multidimensional Research · 18
Brand pride: concept and measurement
2024 · Harleen Kaur, Harsh V. Verma · Journal of Product & Brand Management · 15
Neuromarketing in predicting voting behavior: A case of National elections in India
2023 · Raveena Gupta, Harsh Verma, et al. · Journal of Consumer Behaviour · 15
Retail service quality in India: construct exploration and measure development
2015 · Harsh V Verma, Ekta Duggal · South Asian Journal of Global Business Research · 12
Consumer Perceived Value: Construct Apprehension and Its Evolution
2011 · Jyoti Kainth, Harsh V. Verma · Journal of Advanced Social Research · 12
Green Consumer: An Initial Study
2002 · Harsh V. Verma · Management and Labour Studies · 11
Metaphors, Communication and Effectiveness in Indian Politics
2020 · Anjuman Antil, Harsh V. Verma · Journal of Creative Communications · 9
Perceived Value and Brand Loyalty in Fine Dining Service
2013 · Jyoti Kainth, Harsh V. Verma · International Journal of Service Science Management Engineering and Technology · 9
Scientific Mapping of Chatbot Literature: A Bibliometric Analysis
2024 · Manju Tanwar, Harsh V. Verma · International Journal of Mathematical Engineering and Management Sciences · 7
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Service failure and recovery in select industries
2001 · Harsh V. Verma · Journal of Management and Research · 7
Offline to online shopping: shift in volition or escape from violation
2022 · Ekta Duggal, Harsh Vardhan Verma · Journal of Indian Business Research · 6
Cool perspectives, Indian cool and branding
2019 · Ekta Duggal, Harsh V. Verma · South Asian Journal of Business Studies · 6
Rahul Gandhi on Twitter: An Analysis of Brand Building Through Twitter by the Leader of the Main Opposition Party in India
2019 · Anjuman Antil, Harsh V. Verma · Global Business Review · 6
Advocacy, Customer Advocacy and Marketing Implications
2017 · Ragini Bhati, Harsh V. Verma · BULMIM Journal of Management and Research · 6
Product recommendation in internet business: an integrated approach of fuzzy sets and multiple attribute decision making
2022 · Niharika Gupta, Harsh V. Verma · Electronic Commerce Research · 5
Market Orientation and Business Performance
2000 · Harsh V Verma · Paradigm A Management Research Journal · 5
Works count: 67
Citation count: 897
H-index: 12
I10-index: 15
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