Work

Mindful Consumption Behaviour: Scale Development and Validation

Year: 2019

Type: article

Abstract: The concept of mindful consumption is new in the marketing literature. Though a few researchers explained it in different ways but no one actually developed a scale for this novel construct. This research examined Sheth's conceptualization of mindful consumption and developed the scale for measuring mindful consumption behaviour. This research used appropriate qualitative and quantitative research methods for developing the first scale for measuring mindful consumption. The scale may be used by researchers in different academic fields and industry requirements.

Source: Asian Journal of Multidimensional Research

DOI: 10.2139/ssrn.3907446

Authors: Sharad Gupta, Harsh Verma

Institution: University of Delhi

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2950136331

FWCI: 0.927

Cites:

Cited by: 18

Related to: 10