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Jessica Sze Yin Ho

Observed names: Ho, Jessica Sze Yin, Jessica Ho, Jessica Sze-Yin Ho
ORCID: 0000-0003-4005-1542
Observed ORCID: 0000-0003-4005-1542
OpenAlex ID: A5087127956
Revisiting the ‘university image model’ for higher education institutions’ sustainability
2020 · Shamima Raihan Manzoor, Jessica Sze Yin Ho, et al. · Journal of Marketing for HIGHER EDUCATION · 140
Abusive supervision and cyberloafing: A moderated moderation model of moral disengagement and negative reciprocity beliefs
2022 · Kian Yeik Koay, Vivien K.G. Lim, et al. · Information & Management · 99
Ownership concentration, board characteristics and firm performance among Shariah-compliant companies
2018 · Nur Ain Shahrier, Jessica Sze Yin Ho, et al. · Journal of Management & Governance · 80
Consumer Electronics E-retailing: Why the Alliance of Vendors’ E-service Quality, Trust and Trustworthiness Matters
2016 · Yin Ling Chek, Jessica Sze Yin Ho · Procedia - Social and Behavioral Sciences · 40
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Will social media celebrities drive me crazy? Exploring the effects of celebrity endorsement on impulsive buying behavior in social commerce
2024 · Zhucheng Shao, Jessica Sze Yin Ho, et al. · International Journal of Consumer Studies · 38
The intangible values of live streaming and their effect on audience engagement
2023 · Kah Yi Leong, Jessica Sze Yin Ho, et al. · Journal of Marketing Analytics · 36
How celebrity attributes damage customer–brand relationship in live streaming commerce: a dark side
2024 · Zhucheng Shao, Jessica Sze Yin Ho, et al. · Journal of Brand Management · 30
Gender roles and customer organisational citizenship behaviour in emerging markets
2017 · Jessica Sze Yin Ho, Sanjaya S. Gaur, et al. · Gender in Management An International Journal · 23
Corporate Talent Needs and Availability in Malaysian Service Industry
2012 · Alan G. Downe, Siew-Phaik Loke, et al. · International Journal of Business and Management · 17
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Internationalizing Higher Education: The Effect of Country-of-Origin on the Evaluation of Service Quality
2012 · Jessica Ho, Yeoh Foon · Communications of the IBIMA · 14
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Knowledge Sharing in Knowledge-based Institutions
2008 · Jessica Sze Yin Ho, Yu Cheng Ming, et al. · 14
Effects of Social Media on Cosmetic Brands
2019 · Khusboo Janak Binwani, Jessica Sze Yin Ho · SSRN Electronic Journal · 13
Customers' online channel switching behavior: the moderating role of switching cost
2016 · Zahra Pourabedin, Yeoh Sok Foon, et al. · Sunway Institutional Repository (Sunway University) · 13
Does internet self-efficacy affect knowledge sharing behavior?
2010 · Pei-Lee Teh, Jessica Sze-Yin Ho, et al. · IEEE International Conference on Industrial Engineering and Engineering Management (IEEM) · 13
Revealing the resistance of virtual streamers: intrusiveness, privacy disclosure and perceived justice
2025 · Zhucheng Shao, Jessica Sze Yin Ho · Asia Pacific Journal of Marketing and Logistics · 12
Research note – Sensational museums on TikTok: reaching young virtual tourists with short videos
2024 · Pei Mey Lau, Jessica Sze Yin Ho, et al. · Consumer Behavior in Tourism and Hospitality · 12
Relationship between the Full-Range Leadership and Insurance Salesperson's Job Satisfaction
2009 · Jessica Sze Yin Ho, David Yong Gun Fie, et al. · Siti Hasmah Digital Library-MMU Institutiona Repository (Multimedia University) · 12
Employee attrition in the Malaysian service industry: Push and pull factors
2010 · Jessica Sze Yin Ho, Siew‐Phaik Loke, et al. · SSRN Electronic Journal · 11
Global Versus Local Brand: Perceived Quality and Status- Seeking Motivation in the Automobile Industry
2012 · Jessica Sze Yin Ho, Derek Lai Teik Ong, et al. · Sunway Institutional Repository (Sunway University) · 10
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The Moderating Effect of Local VS. Foreign CourierService Providers on Logistic Service Quality (LSQ)
2012 · Jessica Sze Yin Ho, Derek Ong Lai Teik, et al. · International Journal of Trade Economics and Finance · 9
MICE tourism legacies: The International Conference on Responsible Tourism and Hospitality (ICRTH) 2022
2023 · Aaron Tham, Hiram Ting, et al. · Journal of Convention & Event Tourism · 7
Functional Themes across Blogs, Wikis and Social Networking Sites relating to Pregnancy
2011 · Jessica Sze Yin Ho · Acquire (CQUniversity) · 6
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Textual variations affect human judgements of sentiment values
2022 · Phoey Lee Teh, Paul Rayson, et al. · Electronic Commerce Research and Applications · 5
Closing the leadership gaps: Preferred and perceived leadership style among life insurance agents
2009 · Jessica Sze Yin Ho, David Gun Fie Yong, et al. · AUSTRALIAN JOURNAL OF BASIC AND APPLIED SCIENCES · 5
Unpacking Consumer Resistance Toward Virtual Streamers: Asymmetric Effects of Innovation Barriers in Live Streaming Commerce
2026 · Zhucheng Shao, Jessica Sze Yin Ho, et al. · Journal of Consumer Behaviour · 4
Works count: 42
Citation count: 677
H-index: 13
I10-index: 19
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