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Slađana Starčević

Observed names: Sladjana Starcevic, Slađana (Sladjana) Starčević (Starcevic), Starčević, Slađana
ORCID: 0000-0002-0782-9028
Observed ORCID: 0000-0002-0782-9028
OpenAlex ID: A5088068214
Do brands make consumers happy?- A masstige theory perspective
2020 · Ajay Kumar, Justin Paul, et al. · Journal of Retailing and Consumer Services · 159
Applications Characteristics of Different Biodiesel Blends in Modern Vehicles Engines: A Review
2021 · Dong Lin Loo, Yew Heng Teoh, et al. · Sustainability · 39
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Determinants of customer buying behaviour in omnichannel retailing: a systematic literature review and future research directions
2024 · Ajai Pal Sharma, Slađana (Sladjana) Starčević (Starcevic), et al. · Journal of Service Theory and Practice · 37
Self-Compassion and Empathy as Predictors of Happiness among Late Adolescents
2021 · Attiya Inam, Hafsa Fatima, et al. · Social Sciences · 35
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Which Attributes Are the Most Important in the Context of the Slow Food Festival?
2021 · Darko Dimitrovski, Slađana Starčević, et al. · Leisure Sciences · 26
Why Millenials as Digital Travelers Transformed Marketing Strategy in Tourism Industry
2018 · Slađana Starčević, Snežana Konjikušić · Tourism International Scientific Conference Vrnjačka Banja - TISC · 13
Barriers to sustainable development in the fashion industry: Supply chain complexity and consumers' attitude-behavior gap
2022 · Slađana Starčević, Veljko Marinković, et al. · International Journal of Economic Practice and Policy · 4
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Artificial intelligence in chemical engineering process monitoring and predictive maintenance
2025 · Saman Hameed, Alireza Bigdeli, et al. · Elsevier eBooks · 2
Implementation of ambush marketing strategy
2018 · Slađana Starčević, Aleksandra Majdarević, et al. · Anali Ekonomskog fakulteta u Subotici · 2
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Post Hoc Analysis of Serbian hotel ratings
2019 · Snežana Konjikušić, Slađana Starčević, et al. · Industrija · 1
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Self-concept as a significant determinant of brand choice and consumer buying behaviour
2011 · Sladjana Starcevic · Marketing · 1
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List of contributors
2025 · Maryam Abdinejad, Rawaz Ahmed, et al. · Elsevier eBooks
Ocena vpliva oglasov za blagovne znamke piva na prodajnih mestih s pomočjo nevroznanstvenih raziskav potrošnikov
2025 · Lukić, Darko, Starčević, Slađana, et al. · University of Maribor digital library (University of Maribor)
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The History and Evolution of Branding in Africa
2021 · Slađana Starčević · Palgrave studies of marketing in emerging economies
Stereotypes and advertising
2006 · Slađana Starčević · DOAJ (DOAJ: Directory of Open Access Journals)
Works count: 16
Citation count: 319
H-index: 6
I10-index: 6
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