Work

Determinants of customer buying behaviour in omnichannel retailing: a systematic literature review and future research directions

Year: 2024

Type: review

Study design: Systematic Review

Source: Journal of Service Theory and Practice

DOI: 10.1108/jstp-07-2023-0213

Authors: Ajai Pal Sharma, Slađana (Sladjana) Starčević (Starcevic), Raiswa Saha

Institutions: Central University of Jammu, INTI International University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4402379997

FWCI: 2.317

Cites: 221

Cited by: 37

Related to: 10