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Author

Irina Y. Yu

Observed names: Irina Y Yu, Irina. Y. Yu, Irina Y. Yu
ORCID: 0000-0002-0906-9595
Observed ORCIDs: 0000-0002-0906-9595, 0009-0006-8434-838X
OpenAlex ID: A5088609080
Creating immersive and parasocial live shopping experience for viewers: the role of streamers' interactional communication style
2022 · Junyun Liao, Keyi Chen, et al. · Journal of Research in Interactive Marketing · 278
The Impacts of Fear and Uncertainty of COVID-19 on Environmental Concerns, Brand Trust, and Behavioral Intentions toward Green Hotels
2020 · Yufan Jian, Irina Y. Yu, et al. · Sustainability · 177
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Environmentally sustainable or economically sustainable? The effect of Chinese manufacturing firms' corporate sustainable strategy on their green performances
2019 · Morgan X. Yang, Ji Li, et al. · Business Strategy and the Environment · 67
How being envied shapes tourists’ relationships with luxury brands: A dual-mediation model
2021 · Wenting Feng, Irina Y. Yu, et al. · Tourism Management · 50
When positive reviews on social networking sites backfire: The role of social comparison and malicious envy
2020 · Wenting Feng, Morgan X. Yang, et al. · Journal of Hospitality Marketing & Management · 46
Managing loyalty program communications in the digital era: Does culture matter?
2021 · Morgan X. Yang, Kevin J. Zeng, et al. · Journal of Retailing and Consumer Services · 41
How needs for belongingness and justice influence social identity and performances: Evidence from the hospitality industry
2022 · Ji Li, Irina Y. Yu, et al. · Journal of Hospitality and Tourism Management · 38
From devil to angel: How being envied for luxury brand social media word of mouth discourages counterfeit purchases
2023 · Wenting Feng, Morgan X. Yang, et al. · Journal of Business Research · 31
Consumer Motivation for Reward Pursuit: A Culture-Based and Progress-Based Model of Loyalty Program Effectiveness
2019 · Morgan X. Yang, Haksin Chan, et al. · Journal of Global Marketing · 27
Employees' geographic social identity and group pro‐environmental behaviors: Cross‐cultural evidence from 45 countries
2022 · Kevin J. Zeng, Irina Y. Yu, et al. · Business Strategy and the Environment · 24
Promoting sustainable human resource management by reducing recruitment discrimination: A cross‐cultural perspective
2021 · Irina Y. Yu, Morgan X. Yang, et al. · Sustainable Development · 24
Communication strategies for multi-tier loyalty programs: The role of progress framing
2022 · Kevin J. Zeng, Irina Y. Yu, et al. · Tourism Management · 17
Managerial Response to Negative Online Reviews in the Service Industry: A Tactic-Based and Culture-Based Model
2021 · Irina Y. Yu, Lisa C. Wan, et al. · Journal of Global Marketing · 17
Looking-forward or looking-back: Feedback strategies in tier-based hotel loyalty programs
2022 · Irina Y. Yu, Chunqun Liu, et al. · International Journal of Hospitality Management · 16
Retain or upgrade: The progress-framing effect in hierarchical loyalty programs
2020 · Morgan X. Yang, Irina Y. Yu, et al. · International Journal of Hospitality Management · 13
Can travelling abroad experiences trigger tourist misbehaviours? The role of moral relativism
2022 · Irina Y. Yu, Morgan X. Yang, et al. · Current Issues in Tourism · 12
Prosocial individual values and collective action: Does the societal culture matter?
2019 · Kevin J Zeng, Irina Y Yu, et al. · Social Behavior and Personality An International Journal · 5
How relationship norms between consumers and micro-influencers shape endorsement effectiveness: the mediating role of persuasion knowledge
2025 · Ru Xu, Wenting Feng, et al. · Journal of Research in Interactive Marketing · 3
Lobbying and Green Transition in Fossil Fuel Sector
2025 · Jianfu Shen, Irina Y. Yu, et al. · Business Strategy and the Environment · 1
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Promoting Well‐Being Sustainability Through Voluntary Association Participation: Evidence From 55 Countries
2025 · Ruobing Li, Hsin‐Li Hu, et al. · Sustainable Development · 1
Day‐to‐day organizational life and environmental protection: Evidence from Chinese chemical firms
2024 · Irina Y. Yu, Scarlet H. Tso, et al. · Corporate Social Responsibility and Environmental Management · 1
The sooner the better? Timing effects on managerial responses to negative online reviews
2026 · Morgan X. Yang, Irina Y. Yu, et al. · Information & Management
Algorithmic muteness: How algorithmic management obstructs platform content operators’ resonance with their labor
2026 · Zhenyu Qiu, Jinfeng Du, et al. · New Media & Society
Multiple Social Identities Increase Torelence of Unethical Behaviors
2020 · Irina Y. Yu, Li Huang, et al. · ACR North American Advances
When Social Media Word-Of-Mouth Catches Envious Eyes: How Feelings of Being Envied Influence Self-Brand Connection
2020 · Wenting Feng, Irina Y. Yu, et al. · ACR North American Advances
Works count: 27
Citation count: 889
H-index: 14
I10-index: 16
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