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Debasis Pradhan

Celebrity endorsement: How celebrity–brand–user personality congruence affects brand attitude and purchase intention
2014 · Debasis Pradhan, Israel Duraipandian, et al. · Journal of Marketing Communications · 346
Influencer marketing: When and why gen Z consumers avoid influencers and endorsed brands
2022 · Debasis Pradhan, Abhisek Kuanr, et al. · Psychology and Marketing · 244
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Forty-five years of celebrity credibility and endorsement literature: Review and learnings
2021 · Deepa Halder, Debasis Pradhan, et al. · Journal of Business Research · 182
Brand communities: A literature review and future research agendas using TCCM approach
2021 · Debashree Roy Bhattacharjee, Debasis Pradhan, et al. · International Journal of Consumer Studies · 179
Materialism and compulsive buying behaviour
2018 · Debasis Pradhan, D. Israel, et al. · Asia Pacific Journal of Marketing and Logistics · 158
I (do not) consume; therefore, I am: Investigating materialism and voluntary simplicity through a moderated mediation model
2019 · Abhisek Kuanr, Debasis Pradhan, et al. · Psychology and Marketing · 99
When fan engagement with sports club brands matters in sponsorship: influence of fan–brand personality congruence
2019 · Debasis Pradhan, Ritu Malhotra, et al. · Journal of Brand Management · 89
Why do consumers subvert brands? investigating the influence of subjective well‐being on brand avoidance
2021 · Abhisek Kuanr, Debasis Pradhan, et al. · Psychology and Marketing · 71
Influence of celebrity, destination and tourist personality on destination attachment and revisit intention: Moderating roles of endorsement embeddedness, destination crowding and gender
2022 · Debasis Pradhan, Tapas Ranjan Moharana, et al. · Journal of Destination Marketing & Management · 68
Factors influencing technology adoption amongst small retailers: insights from thematic analysis
2022 · Rajesh K. Aithal, Vikram Choudhary, et al. · International Journal of Retail & Distribution Management · 60
Gamification in tourism research: A systematic review, current insights, and future research avenues
2023 · Debasis Pradhan, Garima Malik, et al. · Journal Of Vacation Marketing · 58
Self‐quantification and consumer well‐being: A meta‐analytic review
2024 · Anuj Jain, Debasis Pradhan, et al. · Psychology and Marketing · 36
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Gamification and customer brand engagement: a review and future research agendas
2024 · Garima Malik, Debasis Pradhan, et al. · Marketing Intelligence & Planning · 33
Shopping value and patronage: when satisfaction and crowding count
2019 · Tapas Ranjan Moharana, Debasis Pradhan · Marketing Intelligence & Planning · 32
Potential benefits and descriptive norms in webrooming: an extended model of goal-directed behaviour
2021 · Sourabh Arora, Sangeeta Sahney, et al. · International Journal of Retail & Distribution Management · 31
How does gameful experience foster customer engagement and brand advocacy? Consumer insights into branding in e-tail
2025 · Garima Malik, Debasis Pradhan · Journal of Consumer Marketing · 28
What drives sponsorship effectiveness? An examination of the roles of brand community identification, brand authenticity, and sponsor–club congruence
2023 · Tapas Ranjan Moharana, Debashree Roy Bhattacharjee, et al. · Psychology and Marketing · 28
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One step deeper: gender and congruity in celebrity endorsement
2017 · Debasis Pradhan, Vikram Kapoor, et al. · Marketing Intelligence & Planning · 28
Can we a nti‐consume our way to sustainability? Finding answers at the intersection of cultural values
2020 · Abhisek Kuanr, Duraipandian Israel, et al. · Journal of Consumer Behaviour · 27
Can planning prompt be a boon for impulsive customers? Moderating roles of product category and decisional procrastination
2021 · Bilwa Upadhye, Bharadhwaj Sivakumaran, et al. · Psychology and Marketing · 26
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Perfectly Imperfect: How Body-Positive Advertisements in Social Media Foster Consumer Engagement
2024 · Debashree Roy Bhattacharjee, Debasis Pradhan, et al. · Journal of Advertising · 25
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How does self-congruity foster customer engagement with global brands? Examining the roles of psychological ownership and global connectedness
2023 · Debashree Roy Bhattacharjee, Abhisek Kuanr, et al. · International Marketing Review · 25
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The impact of advertising appeals on impulse buying
2022 · Bilwa Deshpande, Debasis Pradhan, et al. · Marketing Intelligence & Planning · 22
Rural Marketing in the Development Paradigm
2005 · L.K. Vaswani, Rajesh Aithal, et al. · International Journal of Rural Management · 20
Fun or warm: How conversational style boosts customer engagement
2025 · Debashree Roy Bhattacharjee, Abhisek Kuanr, et al. · Journal of Retailing and Consumer Services · 18
Works count: 60
Citation count: 2,019
H-index: 22
I10-index: 29
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