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Costel Iliuţă Negricea

Observed names: Costel I. NEGRICEA, Costel Iliuta Negricea, Costel Negricea, Costel iliuta Negricea, Iliuta Costel NEGRICEA, Iliuta Costel Negricea, Iliuta-Costel Negricea, Iliuţă Costel Negricea, NEGRICEA Iliuta Costel, Negricea, Iliuta Costel
ORCID: 0000-0001-5174-9888
Observed ORCID: 0000-0001-5174-9888
OpenAlex ID: A5089529089
Mobile shopping platform characteristics as consumer behavior determinants
2019 · Yang Liu, Qi Li, et al. · Asia Pacific Journal of Marketing and Logistics · 108
Exploring the Continuance Usage Intention of Travel Applications in the Case of Chinese Tourists
2020 · Yang Liu, Qi Li, et al. · Journal of Hospitality & Tourism Research · 78
Effect of YouTube Marketing Communication on Converting Brand Liking into Preference among Millennials Regarding Brands in General and Sustainable Offers in Particular. Evidence from South Africa and Romania
2019 · Rodney Duffett, Dana-Mihaela Petroșanu, et al. · Sustainability · 72
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A Multi-Dimensional Approach of Green Marketing Competitive Advantage: A Perspective of Small Medium and Micro Enterprises from Western Cape, South Africa
2018 · Rodney Duffett, Tudor Edu, et al. · Sustainability · 55
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Mobile social commerce content, consumer emotions and behaviour
2023 · Yang Liu, Qi Li, et al. · International Journal of Consumer Studies · 52
Establishing Influence of Specific Academic Quality on Student Satisfaction
2014 · Costel Iliuţă Negricea, Tudor Edu, et al. · Procedia - Social and Behavioral Sciences · 51
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Factors influencing student transition to online education in the COVID 19 pandemic lockdown: evidence from Romania
2021 · Tudor Edu, Costel Negricea, et al. · Economic Research-Ekonomska Istraživanja · 26
Modelling e-commerce customer reactions. Exploring online shopping carnivals in China
2021 · Yang Liu, Qi Li, et al. · Economic Research-Ekonomska Istraživanja · 19
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YouTube marketing communication demographic and usage variables influence on Gen Y's cognitive attitudes in South Africa and Romania
2019 · Rodney Graeme Duffett, Tudor Edu, et al. · The Electronic Journal of Information Systems in Developing Countries · 17
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Modeling New Technology Readiness and Acceptance in the Case of B2B Marketing Employees
2024 · Kim-Shyan Fam, Yang Liu, et al. · Journal of Business-to-Business Marketing · 15
Explaining Satisfaction at a Foreign Tourism Destination – an Intra-Generational Approach. Evidence within Generation Y from South Africa and Romania
2017 · Norbert Haydam, Theodor Purcarea, et al. · RePEc: Research Papers in Economics · 12
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How Do Students Assess the Sustainability of Their University? A Comparison between Dutch and Romanian Students from Business Schools
2020 · Florentin Popescu, Tudor Edu, et al. · Amfiteatru Economic · 11
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Exploring the Antecedents of Artificial Intelligence Products’ Usage. The Case of Business Students
2024 · Rodney Duffett, Rodica Milena Zaharia, et al. · Amfiteatru Economic · 9
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Brand Positioning - A Marketing Resource and an Effective Tool for Small and Medium Enterprises
2012 · Costel Iliuţă Negricea, Tudor Edu · 7
Is Generation Y in China prone to buy green products? Integrating Confucianism in a VAB-TPB model to explain
2025 · Yang Liu, Tudor Edu, et al. · Journal of Cleaner Production · 6
How Do Students Assess the Sustainability of Their University? A Comparison between Dutch and Romanian Students from Business Schools
2020 · Florentin Popescu, Tudor Edu, et al. · DOAJ (DOAJ: Directory of Open Access Journals) · 4
Modelling the Influence of Online Marketing Communication on Behavioural Intentions
2014 · Alexandra PERJU-MITRAN, Costel I. NEGRICEA, et al. · RePEc: Research Papers in Economics · 4
Analysis Of Causal Links And Relationship Between Higher Education Quality, Students’ Satisfaction And Intention, Based On Development Of A Conceptual Model
2012 · Costel Iliuţă Negricea, Tudor Edu, et al. · RePEc: Research Papers in Economics · 4
Development and Implementation of Relationship Marketing Principles in Romanian Higher Education Environment
2011 · Costel Iliuţă Negricea, Emanuela Maria Avram, et al. · RePEc: Research Papers in Economics · 4
Measuring the intention to return to a foreign tourism destination in the cases of two age layers of Generation Y - a logistic regression-centred approach. Evidence from Romania and South Africa
2019 · Tudor EDU, Iliuta Costel NEGRICEA, et al. · European Journal of Interdisciplinary Studies · 2
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Digital marketers challenged to drive results within the connected world
2018 · Costel Iliuţă Negricea, Ioan Matei Purcărea · RePEc: Research Papers in Economics · 2
Purchasing behaviour patterns : evidence from large surface stores in Romania
2014 · Mihai Papuc, Tudor Edu, et al. · Polish Journal of Management Studies · 2
The Identification of the Marketing Approaches Used in the Romanian Automotive Market- a Marketing Research -
2013 · Tudor Edu, Oana Preda, et al. · RePEc: Research Papers in Economics · 2
The retail market around the world
2007 · Oana Preda, Costel Iliuţă Negricea · RePEc: Research Papers in Economics · 2
Leadership in the new era of human-machine relationships, cultural architecture through digital marketing
2021 · Costel Iliuţă Negricea · RePEc: Research Papers in Economics · 1
Works count: 69
Citation count: 579
H-index: 11
I10-index: 12
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