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Olivier Trendel

Observed names: Oliver Trendel, Trendel, O., Trendel, Oliver, Trendel, Olivier, olivier Trendel, olivier Trendel,
ORCID: 0000-0003-4826-6679
Observed ORCID: 0000-0003-4826-6679
OpenAlex ID: A5090916770
Unhealthy food is not tastier for everybody: The “healthy=tasty” French intuition
2012 · Carolina O.C. Werle, Olivier Trendel, et al. · Food Quality and Preference · 269
The Effects of Apologies for Service Failures in the Global Online Retail
2018 · Sanchayan Sengupta, Daniel Ray, et al. · International Journal of Electronic Commerce · 74
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Présentation et applications des mesures implicites de restitution mémorielle en marketing
2005 · Olivier Trendel, Luk Warlop · Recherche et Applications en Marketing (French Edition) · 71
Distinguishing the affective and cognitive bases of implicit attitudes to improve prediction of food choices
2015 · Olivier Trendel, Carolina O.C. Werle · Appetite · 64
Making Warnings about Misleading Advertising and Product Recalls more Effective: An Implicit Attitude Perspective
2017 · Olivier Trendel, Marc Mazodier, et al. · Journal of Marketing Research · 45
How consumer animosity drives anti-consumption: A multi-country examination of social animosity
2024 · Tinka Krüger, Stefan Hoffmann, et al. · Journal of Retailing and Consumer Services · 37
Customer empowerment in the face of perceived Incompetence: Effect on preference for anthropomorphized brands
2020 · Jamel Khenfer, Steven Shepherd, et al. · Journal of Business Research · 37
Just Name it: The Act of Naming Humanoid Service Robots Decreases Perceived Eeriness and Increases Repurchase Intent
2024 · Malak El Halabi, Olivier Trendel · Journal of Service Research · 34
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When Detailed Information Works Better: Comparison of Three- and Five-Color/Letter Front-of-Package Nutrition Labels
2021 · Carolina O.C. Werle, Amanda Pruski Yamim, et al. · Journal of Public Policy & Marketing · 29
From conformity to reactance: Contingent role of network centrality in consumer-to-consumer influence
2017 · Pabitra Chatterjee, Barthélemy Chollet, et al. · Journal of Business Research · 29
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The role of informational versus transformational ad appeals in building consumer-based brand equity for low involvement products
2023 · Wael Nuweihed, Olivier Trendel · The Journal of Marketing Theory and Practice · 19
Faire rire ou faire peur ? Le rôle modérateur de l'attractivité de la source et de ses habitudes de communication lors d'une campagne électorale
2012 · Sonia Capelli, William Sabadie, et al. · Recherche et Applications en Marketing (French Edition) · 17
Supported, detached, or marginalized? The ambivalent role of social capital on stress at work
2021 · Myra Sader, Barthélemy Chollet, et al. · European Management Journal · 16
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Using Humor or Fear Appeal: The Moderating Role of the Source's Attractiveness and the Source's Communication Habits in an Electoral Campaign
2012 · Sonia Capelli, William Sabadie, et al. · Recherche et Applications en Marketing (English Edition) · 15
Food categorization determines whether healthier food is inferred to be tastier or less tasty
2025 · Robert Mai, Olivier Trendel, et al. · Journal of Consumer Psychology · 12
Positive Implicit Memory Effects For Event Incongruent Sponsorship
2007 · Olivier Trendel, Luk Warlop · ACR North American Advances · 9
A longitudinal study of consumer animosity: the case of the US presidential elections
2025 · Tinka Krüger, Stefan Hoffmann, et al. · International Marketing Review · 6
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Exposure to Structured Service Environments as a Proactive Strategy for Handling Service Failures
2025 · Jamel Khenfer, Olivier Trendel · Journal of Service Research · 6
Stimulating consumers’ creativity through analogical thinking: How can transfer distance and transfer content be matched?
2017 · David Gotteland, Aurélie Merle, et al. · Recherche et Applications en Marketing (English Edition) · 6
Gender Differences in Responses to Informational and Transformational Advertising Appeals
2025 · Wael Nuweihed, Olivier Trendel · International Journal of Consumer Studies · 5
Mémorisation des parrains : l’influence de la congruence du parrainage réexaminée à l’aide du modèle de flexibilité de l’encodage
2013 · Olivier Trendel, Luk Warlop · Recherche et Applications en Marketing (French Edition) · 5
Les procédés d’attention publicitaires : l’homme politique peut-il s’inspirer des marques ?
2012 · Sonia Capelli, William Sabadie, et al. · CNRS Éditions eBooks · 4
Extending the animosity model in times of the COVID-19 pandemic: A cross-national validation of the health animosity scale
2020 · Tinka Krüger, Wassili Lasarov, et al. · Multimedialen Archiv und Publikationsserver der Christian-Albrechts-Universität zu Kiel (Christian-Albrechts-Universität zu Kiel) · 3
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The Unexpected Impact of User Manual At the Pre-Purchase Stage on Product Evaluation and Purchase Intention: an Exploratory Study
2009 · Benoit A. Aubert, Olivier Trendel, et al. · ACR North American Advances · 3
Chapitre 8. Les mesures implicites
2008 · Olivier Trendel · Dunod eBooks · 3
Works count: 61
Citation count: 826
H-index: 14
I10-index: 15
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