Work

Mémorisation des parrains : l’influence de la congruence du parrainage réexaminée à l’aide du modèle de flexibilité de l’encodage

Year: 2013

Type: article

Source: Recherche et Applications en Marketing (French Edition)

DOI: 10.1177/0767370113499499

Authors: Olivier Trendel, Luk Warlop

Institutions: Grenoble Ecole de Management, BI Norwegian Business School, KU Leuven

Language: French

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2007804177

FWCI: 1.43

Cites: 52

Cited by: 5

Related to: 10