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Jihye Kim

Observed name: Kim, Jihye
ORCID: 0000-0002-7133-2171
Observed ORCID: 0000-0002-7133-2171
OpenAlex ID: A5100385002
How does a celebrity make fans happy? Interaction between celebrities and fans in the social media context
2020 · Minseong Kim, Jihye Kim · Computers in Human Behavior · 200
Corporate social responsibility, employee engagement, well-being and the task performance of frontline employees
2020 · Minseong Kim, Jihye Kim · Management Decision · 171
The Influence of Authenticity of Online Reviews on Trust Formation among Travelers
2019 · Minseong Kim, Jihye Kim · Journal of Travel Research · 157
Rise of Social Media Influencers as a New Marketing Channel: Focusing on the Roles of Psychological Well-Being and Perceived Social Responsibility among Consumers
2022 · Jihye Kim, Minseong Kim · International Journal of Environmental Research and Public Health · 146
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Destination Authenticity as a Trigger of Tourists’ Online Engagement on Social Media
2019 · Minseong Kim, Jihye Kim · Journal of Travel Research · 137
Spectator e-sport and well-being through live streaming services
2020 · Jihye Kim, Minseong Kim · Technology in Society · 113
Nostalgic marketing, perceived self-continuity, and consumer decisions
2016 · Ilyoung Ju, Jihye Kim, et al. · Management Decision · 94
Unlocking Trust Dynamics: An Exploration of Playfulness, Expertise, and Consumer Behavior in Virtual Influencer Marketing
2024 · Jihye Kim, Minseong Kim, et al. · International Journal of Human-Computer Interaction · 83
Product Type and Spokespersons in Native Advertising – The Role of Congruency and Acceptance
2017 · Jihye Kim, Jaejin Lee, et al. · Journal of Interactive Advertising · 59
AI for academic success: investigating the role of usability, enjoyment, and responsiveness in ChatGPT adoption
2025 · Minseong Kim, Jihye Kim, et al. · Education and Information Technologies · 56
The impact of a sense of virtual community on online community: does online privacy concern matter?
2020 · Jihye Kim, Hyung-Min Kim, et al. · Internet Research · 52
Human-like versus me-like brands in corporate social responsibility: the effectiveness of brand anthropomorphism on social perceptions and buying pleasure of brands
2020 · Hyun Ju Jeong, Jihye Kim · Journal of Brand Management · 48
Linking marketing mix elements to passion-driven behavior toward a brand
2018 · Min-Seong Kim, Jihye Kim · International Journal of Contemporary Hospitality Management · 42
The Role of Grit in Enhancing Job Performance of Frontline Employees: The Moderating Role of Organizational Tenure
2019 · Minseong Kim, Jungmin Lee, et al. · Emerald Group Publishing Limited eBooks · 41
The effects of perceived online justice on relational bonds and engagement intention: Evidence from an online game community
2018 · Minseong Kim, Jihye Kim · Computers in Human Behavior · 36
Viral Dynamics on Social Media: Enhancing Brand Engagement through Meme Marketing Strategies
2024 · Jihye Kim, Minseong Kim · Journal of Current Issues & Research in Advertising · 35
The efficacy of cause-related marketing within a social network: The effects of congruency, corporate credibility, familiarity of cause brands, and perceived altruistic motive
2016 · Jihye Kim, Jaejin Lee, et al. · Journal of Marketing Communications · 30
Corporate social responsibility as a determinant of long-term orientation
2018 · Minseong Kim, Lori Pennington-Gray, et al. · Service Industries Journal · 28
The Impact of Self-Continuity on Fans' Pride and Word-of-Mouth Recommendations: The Moderating Effects of Team Performance and Social Responsibility Associations
2019 · Mark Jaewon Chang, Daniel P. Connaughton, et al. · Sport Marketing Quarterly · 25
‘It’s my virtual space’: the effect of personalized advertising within social media
2023 · Jihye Kim, Hyun Ju Jeong · International Journal of Advertising · 22
Using personalization for cause-related marketing beyond compassion fade on social media
2022 · Jihye Kim, Minseong Kim · Journal of Research in Interactive Marketing · 22
Artificial intelligence in voice assistants: User benefits explored
2024 · Minseong Kim, Jihye Kim · International Journal of Consumer Studies · 20
How an Online Gaming Community Advertises Brands to Members: The Roles of Relational Bonds and Trust Transfer
2023 · Minseong Kim, Jihye Kim · Journal of Current Issues & Research in Advertising · 19
Building connections with virtual influencers: the role of friendship and psychological well-being in driving social media engagement and purchase intention
2025 · Jihye Kim, Minseong Kim · Marketing Intelligence & Planning · 18
From empathetic hearts to digital hands: A study of compassion and donation behavior in social media advertising
2024 · Minseong Kim, Jihye Kim · Journal of Retailing and Consumer Services · 18
Works count: 47
Citation count: 1,792
H-index: 21
I10-index: 31
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