Work

Viral Dynamics on Social Media: Enhancing Brand Engagement through Meme Marketing Strategies

Year: 2024

Type: article

Source: Journal of Current Issues & Research in Advertising

DOI: 10.1080/10641734.2024.2390850

Authors: Jihye Kim, Minseong Kim

Institutions: University of Kentucky, Louisiana State University, Louisiana State University in Shreveport

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4401973002

FWCI: 8.537

Cites: 29

Cited by: 35

Related to: 10