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Author

Jonathan Liu

Observed name: Liu, Jonathan
Observed institutions: Princeton University, Regent's University London, STMIK TIME, Middlesex University London, University of Pecs, University of Wales Trinity Saint David
ORCID: 0000-0001-8845-0484
Observed ORCID: 0000-0001-8845-0484
OpenAlex ID: A5100627892
Shaping the Halal into a brand?
2010 · Jonathan A.J. Wilson, Jonathan Liu · Journal of Islamic marketing · 651
The challenges of Islamic branding: navigating emotions and halal
2011 · Jonathan A.J. Wilson, Jonathan Liu · Journal of Islamic marketing · 603
Digital transformation: A multidisciplinary perspective and future research agenda
2024 · Justin Paul, Akiko Ueno, et al. · International Journal of Consumer Studies · 381
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Crescent marketing, Muslim geographies and brand Islam
2013 · Jonathan A.J. Wilson, Russell W. Belk, et al. · Journal of Islamic marketing · 229
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The Use and Deployment of Soft Process Technologies within UK Manufacturing SMEs: An Empirical Assessment Using Logit Models
2004 · Kevin F. Mole, Abby Ghobadian, et al. · Journal of Small Business Management · 75
Formal Strategic Planning, Operating Environment, Size, Sector and Performance: Evidence from the UK's Manufacturing SMEs
2008 · Abby Ghobadian, Nicholas O'regan, et al. · Journal of General Management · 66
Consumer loyalty toward smartphone brands: The determining roles of deliberate inertia and cognitive lock-in
2018 · Xinping Shi, Zhibin Lin, et al. · Information & Management · 65
Addressing the divergence between environmental strategy formulation and implementation
1999 · Philip James, Abby Ghobadian, et al. · Management Decision · 42
The evolution of B2B strategies in the rise of value co-creation and service management
2023 · Naushaba Chowdhury, Pravin Balaraman, et al. · Journal of strategy and management · 36
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Developing internal auditing procedures in UK organizations using a benchmarking approach
1997 · Jonathan Liu, Hong Seng Woo, et al. · Managerial Auditing Journal · 24
Do Female Board Members Influence Corporate Social Responsibility Performance?
2022 · Isaiah Oino, Jonathan Liu · IIM Kozhikode Society & Management Review · 18
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Evaluating the Applicability of the Miles and Snow Typology in a Regulated Public Utility Environment
1998 · Abby Ghobadian, Philip James, et al. · British Journal of Management · 18
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When is an asset not an asset?
1998 · Tony Tollington, Jonathan Liu · Management Decision · 14
Segmenting the Hungarian automobile market brand using perceptual and value mapping
2001 · Gábor Rekettye, Jonathan Liu · Journal of Targeting Measurement and Analysis for Marketing · 12
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The Impact of Culture and Religion on Leadership and Management Training:
2011 · Jonathan Liu, Jonathan A.J. Wilson · Jurnal Pengurusan · 10
Quality and business process synergy: key strategies promoting longevity
2000 · David Gallear, Abby Ghobadian, et al. · International Journal of Manufacturing Technology and Management · 10
The influence of stakeholder theory and Islamic faith on employee perception of CSR
2024 · Naushaba Chowdhury, Pravin Kumar Balaraman, et al. · Journal of Islamic marketing · 9
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Organic food purchasing behaviour in Qatar and United Arab Emirates: a comparative case study
2024 · Mohamed Bilal Basha, Fatma Sultan Khalfan Helis Al Ali, et al. · Journal of Islamic marketing · 9
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Surrogate brands – the pull to adopt an 'other' nation, via sports merchandise
2012 · Jonathan A.J. Wilson, Jonathan Liu · International Journal of Sport Management and Marketing · 9
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The Pinocchio Effect’ – when managing the Brand Creation process, across cultures
2009 · Jonathan A.J. Wilson, Jonathan Liu · Research Repository (University of Gloucestershire) · 9
From laconophilia to 'The Sportan': balancing athletic excellence, sponsorship, branding and career prospects
2012 · Jonathan A.J. Wilson, Jonathan Liu · International Journal of Sport Management and Marketing · 7
Environmental issues in China
2004 · Jonathan Liu, Howard Viney, et al. · Open Research Online - ORO (The Open University) · 7
Strategic investment appraisal for advanced manufacturing technology
2014 · Alan Stainer, Abby Ghobadian, et al. · International Journal of Materials and Product Technology · 6
Creative accounting practice and business performance: evidence from Pakistan
2011 · Ali Malik, Jonathan Liu, et al. · International Journal of Business Performance Management · 6
Ignoring personal moral compass: factors shaping bankers’ decisions
2019 · Mouhamed El Bachire Thiam, Jonathan Liu, et al. · Journal of Financial Regulation and Compliance · 5
Works count: 74
Citation count: 2,355
H-index: 13
I10-index: 16
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