Work

Segmenting the Hungarian automobile market brand using perceptual and value mapping

Year: 2001

Type: article

Study design: Observational Study

Source: Journal of Targeting Measurement and Analysis for Marketing

DOI: 10.1057/palgrave.jt.5740019

Authors: Gábor Rekettye, Jonathan Liu

Institutions: University of Pecs, Middlesex University London

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W2005994494

FWCI:

Cites: 10

Cited by: 12

Related to: 10