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Jhih-Syuan Lin

Observed names: Jhih-Syuan (Elaine) Lin, Jhih‐Syuan (Elaine) Lin, Jhih‐Syuan Lin
ORCID: 0000-0002-2026-5095
Observed ORCID: 0000-0002-2026-5095
OpenAlex ID: A5101413656
When social media influencers endorse brands: the effects of self-influencer congruence, parasocial identification, and perceived endorser motive
2019 · Yan Shan, Kuan-Ju Chen, et al. · International Journal of Advertising · 484
To App or Not to App: Engaging Consumers via Branded Mobile Apps
2013 · Eunice Kim, Jhih-Syuan Lin, et al. · Journal of Interactive Advertising · 279
Nothing Can Tear Us Apart: The Effect of Brand Identity Fusion in Consumer–Brand Relationships
2013 · Jhih‐Syuan Lin, Yongjun Sung · Psychology and Marketing · 110
Are You Following Me? A Content Analysis of TV Networks’ Brand Communication on Twitter
2011 · Jhih-Syuan Lin, Jorge Peña · Journal of Interactive Advertising · 109
Influencer marketing in China: The roles of parasocial identification, consumer engagement, and inferences of manipulative intent
2021 · Kuan‐Ju Chen, Jhih‐Syuan (Elaine) Lin, et al. · Journal of Consumer Behaviour · 106
Examining the psychological process of developing consumer-brand relationships through strategic use of social media brand chatbots
2022 · Jhih-Syuan (Elaine) Lin, Linwan Wu · Computers in Human Behavior · 90
Personality Traits, Motivations, and Emotional Consequences of Social Media Usage
2017 · Jhih-Syuan Lin, Yen-I Lee, et al. · Cyberpsychology Behavior and Social Networking · 87
Understanding consumer engagement with celebrity-endorsed E-Cigarette advertising on instagram
2018 · Joe Phua, Jhih-Syuan (Elaine) Lin, et al. · Computers in Human Behavior · 84
Exploring uses and gratifications and psychological outcomes of engagement with Instagram Stories
2022 · Jia-Dai (Evelyn) Lu, Jhih-Syuan (Elaine) Lin · Computers in Human Behavior Reports · 82
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Would You Be My Friend? An Examination of Global Marketers' Brand Personification Strategies in Social Media
2015 · Kuan-Ju Chen, Jhih-Syuan Lin, et al. · Journal of Interactive Advertising · 72
The effects of affective and cognitive elaborations from Facebook posts on consumer attitude formation
2015 · Kuan‐Ju Chen, Jooyoung Kim, et al. · Journal of Consumer Behaviour · 70
Social television: Examining the antecedents and consequences of connected TV viewing
2016 · Jhih-Syuan Lin, Yongjun Sung, et al. · Computers in Human Behavior · 63
Actual Self vs. Avatar Self: The Effect of Online Social Situation on Self-Expression
2011 · Yongjun Sung, Jang Ho Moon, et al. · Journal of Virtual Worlds Research · 63
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Revisiting the effects of anthropomorphism on brand relationship outcomes: the moderating role of psychological disposition
2021 · Kuan-Ju Chen, Jhih-Syuan Lin · European Journal of Marketing · 61
Understanding the Nature, Uses, and Gratifications of Social Television: Implications for Developing Viewer Engagement and Network Loyalty
2018 · Jhih-Syuan Lin, Kuan-Ju Chen, et al. · Journal of Broadcasting & Electronic Media · 49
Consumers’ Perception of Corporate Social Responsibility in the United States and China: A Study of Female Cosmetics Consumers
2012 · Shu-Chuan Chu, Jhih-Syuan Lin · International Journal of Strategic Communication · 45
Political Brand Communities as Social Network Clusters: Winning and Trailing Candidates in the GOP 2016 Primary Elections
2018 · Jhih-Syuan Lin, Itai Himelboim · Journal of Political Marketing · 37
Motivations, Consumption Emotions, and Temporal Orientations in Social Media Use: A Strategic Approach to Engaging Stakeholders Across Platforms
2017 · Yan Jin, Jhih-Syuan (Elaine) Lin, et al. · International Journal of Strategic Communication · 37
Cross-cutting and Like-minded Discussion on Social Media: The Moderating Role of Issue Importance in the (De)mobilizing Effect of Political Discussion on Political Participation
2021 · Hsuan-Ting Chen, Jhih-Syuan Lin · Journal of Broadcasting & Electronic Media · 27
Stop Playing with Your Food
2011 · Vincent Cicchirillo, Jhih-Syuan Lin · Journal of Advertising Research · 27
Antecedents and Consequences of Cross-Media Usage: A Study of a TV Program's Official Web Site
2010 · Jhih-Syuan Lin, Chang-Hoan Cho · Journal of Broadcasting & Electronic Media · 23
Examining the interplay of chatbot interactivity and anthropomorphic design for enhancing brand relationships in service businesses
2024 · Jhih-Syuan (Elaine) Lin · International Journal of Advertising · 19
The interplay of culture and situational cues in consumers' brand evaluation
2011 · Yongjun Sung, Sejung Marina Choi, et al. · International Journal of Consumer Studies · 16
The role of construal fit in threat appeal to persuade young drivers not to text while driving
2021 · Dongjae (Jay) Lim, Jhih-Syuan Lin, et al. · Journal of Social Marketing · 7
Do Chinese Consumers Care About Corporate Social Responsibility?
2012 · Shu-Chuan Chu, Jhih-Syuan Lin · Asian Journal of Business Research · 7
Works count: 40
Citation count: 2,061
H-index: 21
I10-index: 23
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