Work

Are You Following Me? A Content Analysis of TV Networks’ Brand Communication on Twitter

Year: 2011

Type: article

Source: Journal of Interactive Advertising

DOI: 10.1080/15252019.2011.10722188

Authors: Jhih-Syuan Lin, Jorge Peña

Institution: The University of Texas at Austin

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2007482413

FWCI: 14.62

Cites: 54

Cited by: 109

Related to: 10