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Author

Yunhui Huang

Observed name: Huang, Yunhui
Observed institutions: Hong Kong Baptist University, Hong Kong University of Science and Technology, Fudan University, Paris School of Business, The Ohio State University, Nanjing University
ORCID: 0000-0001-9049-7361
Observed ORCID: 0000-0001-9049-7361
OpenAlex ID: A5101547153
The Influence of Disease Cues on Preference for Typical versus Atypical Products
2020 · Yunhui Huang, Jaideep Sengupta · Journal of Consumer Research · 185
When giving money does not work: The differential effects of monetary versus in-kind rewards in referral reward programs
2013 · Liyin Jin, Yunhui Huang · International Journal of Research in Marketing · 137
Tourists and Air Pollution: How and Why Air Pollution Magnifies Tourists’ Suspicion of Service Providers
2019 · Ke Zhang, Yuansi Hou, et al. · Journal of Travel Research · 58
How Power States Influence the Persuasiveness of Top‐Dog versus Underdog Appeals
2018 · Liyin Jin, Yunhui Huang · Journal of Consumer Psychology · 46
Final Price Neglect in Multi-Product Promotions: How Non-Integrated Price Reductions Promote Higher-Priced Products
2023 · He (Michael) Jia, Yunhui Huang, et al. · Journal of Consumer Research · 21
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The Minimal Deviation Effect: Numbers Just above a Categorical Boundary Enhance Consumer Desire
2018 · Yunhui Huang, Han Gong · Journal of Consumer Research · 19
Who Gets the Ventilator? Moral Decision Making Regarding Medical Resource Allocation in a Pandemic
2020 · Liyin Jin, Yunhui Huang, et al. · Journal of the Association for Consumer Research · 16
When does a service guarantee work? The roles of the popularity of service guarantees and firm reputation
2016 · Liyin Jin, Yunhui Huang, et al. · Tourism Management · 6
Fast Fashion Consumption Signals Low Self-Control
2025 · Yunhui Huang, Ke Zhang, et al. · Journal of Consumer Research · 4
The impact of power on reliance on feelings versus reasons in decision making
2015 · Yunhui Huang, Hannah H. Chang, et al. · Singapore Management University Institutional Knowledge (InK) (Singapore Management University) · 3
The Effect of Characterization on Narrative Enjoyment: An Empirical Investigation of Personality Rating Dispersion in Movie Characters
2025 · Qiang Zhang, Yunhui Huang, et al. · SSRN Electronic Journal · 1
How Power States Influence the Persuasiveness of Top-Dog Versus Underdog Appeal
2017 · Liyin Jin, Yunhui Huang · ACR North American Advances · 1
The Impacts of Employees' Emotions on Service Responsibility Attribution When Customers Participate in Services
2012 · Yanyan Du, Lijin Qiu, et al. · 1
When Promotions Backfire: Psychological Reactance to Restrictive Coupons
2025 · Shi, Lulu, Zhou, Rongrong, et al. · Rare & Special e-Zone (The Hong Kong University of Science and Technology)
Minimally Indulgent: How Consumer Minimalism Signals High Self-Control
2023 · Flout, Sl, Deng, Xiaoyan, et al. · HAL
Stockpiling in COVID
2022 · Huang, Yunhui · Harvard Dataverse
Judging a Book By Its Cover: Salience of Fashion Cues Signals Lower Self-Control
2019 · Yunhui Huang, Ke Zhang · ACR North American Advances
The influence of disease cues on consumer behavior : an evolutionary perspective
2018 · Yunhui Huang
One More Unit to Increase Desire: the Minimal Sharpness Effect
2017 · Yunhui Huang, Han Gong · ACR North American Advances
The Different Effects of Benign Versus Malicious Envy on Self-Control
2016 · Yunhui Huang, Jaideep Sengupta · ACR North American Advances
Going Green, Going Feminine: How Green Appeal Influences Products Targeting Consumers of Different Genders
2015 · Yunhui Huang, Echo Wen Wan · ACR North American Advances
The different consequences of benign versus malicious envy
2015 · Yunhui Huang
More Than Scarcity: How Consumers Make Sense of Stock-Out Using Social Inference
2014 · Yunhui Huang, Y. Charles Zhang · ACR North American Advances
Shorter Physical Distance Makes an Event Seem More Likely to Be True
2014 · Yanli Jia, Yunhui Huang, et al. · ACR North American Advances
Works count: 29
Citation count: 498
H-index: 7
I10-index: 7
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