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Alexandre Duarte

TikTok Practices among Teenagers in Portugal: A Uses & Gratifications Approach
2022 · Patrícia Dias, Alexandre Duarte · Journalism and Media · 40
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Gilles Lipovetsky, Jean Serroy (2010). A Cultura-Mundo. Resposta a uma sociedade desorientada. Lisboa: Edições 70
2011 · Alexandre Duarte · Comunicação e Sociedade · 31
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Digital empathy in online education: A comparison study between Portugal and Romania
2023 · Alexandre Duarte, Romina Surugiu, et al. · Comunicar · 16
How Portuguese adolescents relate to influencers and brands on TikTok
2022 · Patrícia Dias, Alexandre Duarte · Journal of digital & social media marketing. · 11
The relationship between brands and consumers
2023 · Alexandre Duarte · Routledge eBooks · 10
TikTok: usos e motivações entre adolescentes em Portugal
2021 · Centro de Estudos Sociedade e Comunicação Portugal, Alexandre DUARTE, et al. · Chasqui Revista Latinoamericana de Comunicación · 10
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Social Brand Management in a Post Covid-19 Era
2023 · Patrícia Dias, Alexandre Duarte · Routledge eBooks · 5
La influencia de los YouTubers en los niños (8-12 años): actualidad y marcas
2022 · Beatriz Pinto, Alexandre Duarte, et al. · Doxa Comunicación Revista interdisciplinar de estudios de comunicación y ciencias sociales · 5
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‘Virtually’ the same learning outcomes. A case study of a virtual client briefed communication project across borders
2021 · Alexandre Duarte, Kirstie Riedl · Revista ICONO14 · 5
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Determinants of Successful Femvertising in the Lingerie Industry: A Case Study on VS Collective and Aerie Real
2024 · Francisca CARVALHO, Alexandre DUARTE · Journal of Media Research · 4
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Brand Activertising
2023 · Alexandre Duarte, Simão Chambel · Advances in marketing, customer relationship management, and e-services book series · 4
Digital Wellbeing in the Workplace Environment
2023 · Alexandre Duarte, Patrícia Dias · Advances in human resources management and organizational development book series · 4
How artificial intelligence is changing organizations: Portuguese CEOs’ perspective
2025 · Alexandre Duarte, Patrícia Dias · Journal of Communication Management · 3
The Impact and Consequences of Artificial Intelligence in Copywriting
2024 · Veronica Provasi, Alexandre Duarte · Advances in business strategy and competitive advantage book series · 2
The Influence of TikTok in Portuguese Millennials’ Footwear Consumer Behaviour
2024 · Alexandre Duarte, Luís Albuquerque · Lecture notes in networks and systems · 2
An Analysis of Advertising Campaigns Powered by Artificial Intelligence
2026 · Alexandra Leandro, Alexandre Duarte · Contributions to management science · 1
Will Artificial Intelligence Replace Human Creativity in Advertising? The Creative Directors’ Perspective
2025 · Alexandre Duarte, Patrícia Dias · Lecture notes in networks and systems · 1
“They're Eating the Dogs”
2025 · Gonçalo Ferreira Jorge, Alexandre Duarte · Advances in wireless technologies and telecommunication book series · 1
Femvertising or Femwashing? A Theoretical Perspective on the Impact of Authenticity on Consumer Purchase Intentions
2025 · Faculdade de Ciências Sociais e Humanas, PortugaL, Liliana ABREU, et al. · Journal of Media Research · 1
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Perceived Learning Effectiveness and Student Satisfaction
2022 · Alexandre Duarte, Kirstie Riedl · Advances in educational technologies and instructional design book series · 1
Celebrity’s branding: the Kardashian-Jenner Clan Phenomenon
2021 · Alexandre Duarte, Filipa Venâncio · Academia Letters · 1
From Narrative to Reality
2026 · Aikaterini Katsota, Alexandre Duarte · Advances in computational intelligence and robotics book series
Trumpolicy
2026 · Alexandre Duarte, Alda Telles, et al. · Routledge eBooks
From Swipes to Subscriptions: Consumers’ Attitudes on Dating Apps
2026 · Maria Francisca Carvalho, Alexandre Duarte · Lecture notes in networks and systems
La construcción visual del deseo desde las aulas
2026 · Rodrigo Elías-Zambrano, Gloria Jiménez-Marín, et al. · Fotocinema Revista científica de cine y fotografía
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Works count: 93
Citation count: 158
H-index: 6
I10-index: 6
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