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Paula Lopes

Observed name: Paula Rosa Lopes
ORCID: 0000-0002-9377-0447
Observed ORCID: 0000-0002-9377-0447
OpenAlex ID: A5101816659
Factors Affecting Impulse Buying Behavior of Consumers
2021 · Rosa Isabel Rodrigues, Paula Lopes, et al. · Frontiers in Psychology · 248
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Sustainability and the Circular Economy Business Development
2024 · Albérico Travassos Rosário, Paula Lopes, et al. · Sustainability · 98
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Metaverse in Marketing: Challenges and Opportunities
2023 · Albérico Travassos Rosário, Paula Rosa Lopes, et al. · Advances in computational intelligence and robotics book series · 34
The Digital Marketing for Sustainable Development
2023 · Albérico Travassos Rosário, Paula Rosa Lopes, et al. · Preprints.org · 30
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How Digital Development Leverages Sustainable Development
2025 · Albérico Travassos Rosário, Paula Rosa Lopes, et al. · Sustainability · 16
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Sustainable Brand Advertising—The Green Advertising for Generation Z, a Qualitative LRSB Analyze
2024 · Paula Rosa Lopes, Albérico Travassos Rosário, et al. · Platforms · 16
Rigour in the Management Case Study Method: A Study on Master's Dissertations
2021 · Miguel Varela, Paula Lopes, et al. · The Electronic Journal of Business Research Methods · 16
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Influencer Marketing in the Digital Ecosystem
2023 · Albérico Travassos Rosário, Paula Rosa Lopes, et al. · Advances in marketing, customer relationship management, and e-services book series · 13
Luxury brand consumption and counterfeiting: A case study of the Portuguese market
2021 · Miguel Varela, Paula Lopes, et al. · Innovative Marketing · 9
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The Moderating Role of Social Media Advertising in Customers' Purchase Intention
2023 · Paula Lopes, Rosa Rodrigues, et al. · European Conference on Social Media · 8
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Social Networks Clothes Shopping and the Influence of Brand Image and Perceived Benefits on Purchase Intention
2022 · Paula Lopes, Rosa Rodrigues, et al. · European Conference on Social Media · 4
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How the Metaverse Can Leverage the Business World
2023 · Albérico Travassos Rosário, Paula Rosa Lopes, et al. · Advances in computational intelligence and robotics book series · 3
Digital Political Marketing: Challenges and Opportunities
2025 · Albérico Travassos Rosário, Paula Rosa Lopes, et al. · IGI Global eBooks · 2
Q-sort Methodology - the systematic study of participant viewpoints in Social Research
2022 · Paula Lopes, Rosa Rodrigues, et al. · European Conference on Research Methodology for Business and Management Studies · 2
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Q-Sort: A Blended Methodology Applied to a Personality Inventory
2023 · Rosa Rodrigues, Paula Lopes, et al. · The Electronic Journal of Business Research Methods · 1
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The creativity of the outdoor advertising in the mobile sector: A Case Study in Spain and Portugal
2014 · Eva Breva Franch, Paula Lopes, et al. · Anàlisi · 1
Global University Environment – Which Marketing Strategies?
2014 · Paula Lopes, J.A. Varela · INTED proceedings · 1
Sustainability in Fashion and the Upcycling Movement
2025 · Paula Rosa Lopes · Springer eBooks
Contribution of Grounded Theory in management research between 2013 and 2022: A Bibliometric study
2023 · Rosa Rodrigues, Paula Lopes, et al. · European Conference on Research Methodology for Business and Management Studies
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Higher Education in Portugal: University Versus Polytechnic: What Differences in Management (business Administration) Academic Degrees?
2017 · Miguel Varela, Rita Mendes, et al. · ICERI proceedings
Web 2.0 Institutional Communication From Portuguese Universities, an Analyses From the Websites and the Opinion From the Students
2014 · Paula Lopes, Mario Cal Varela · INTED proceedings
Events role in marketing and communication management
2014 · J.A. Varela, Paula Lopes, et al. · Portuguese National Funding Agency for Science, Research and Technology (RCAAP Project by FCT)
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La publicidad exterior en Portugal.: Situación actual y perspectivas de evolución futuras
2012 · Paula Lopes · Dialnet (Universidad de la Rioja)
A Internet e a comunicação no mercado outdoor. Análise dos websites das empresas de publicidade exterior em Portugal
2012 · Paula Lopes, J.A. Varela, et al. · Portuguese National Funding Agency for Science, Research and Technology (RCAAP Project by FCT)
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Outdoor Advertising in Portugal - New Definition of Outdoor Advertising Media
2011 · María Victoria Carrillo Durán, Paula Lopes, et al. · Portuguese National Funding Agency for Science, Research and Technology (RCAAP Project by FCT)
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Works count: 25
Citation count: 502
H-index: 9
I10-index: 8
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