Work

Influencer Marketing in the Digital Ecosystem

Year: 2023

Type: book-chapter

Study design: Systematic Review

Source: Advances in marketing, customer relationship management, and e-services book series

DOI: 10.4018/978-1-6684-8898-0.ch009

Authors: Albérico Travassos Rosário, Paula Rosa Lopes, Filipe Sales Rosário

Institution: Universidade Europeia

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4377263552

FWCI: 8.709

Cites: 107

Cited by: 13

Related to: 10