Author

Abhishek Borah

Observed name: Borah, Abhishek

Observed institutions: INSEAD, Tilburg University, University of Washington, University of Oxford, INSEAD, INSEAD, Erasmus University Rotterdam

ORCID: 0000-0002-8313-0948

Observed ORCID: 0000-0002-8313-0948

OpenAlex ID: A5102720809

Halo (Spillover) Effects in Social Media: Do Product Recalls of One Brand Hurt or Help Rival Brands?

2015 · Abhishek Borah, Gerard J. Tellis · Journal of Marketing Research · 304

Fields of Gold: Scraping Web Data for Marketing Insights

2022 · Johannes Boegershausen, Hannes Datta, et al. · Journal of Marketing · 172

Improvised Marketing Interventions in Social Media

2020 · Abhishek Borah, Sourindra Banerjee, et al. · Journal of Marketing · 145

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Big Data Analysis of Volatility Spillovers of Brands across Social Media and Stock Markets

2019 · Myrthe van Dieijen, Abhishek Borah, et al. · Industrial Marketing Management · 32

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Creative Appeals in Firm-Generated Content and Product Performance

2021 · Jifeng Mu, Jonathan Zhang, et al. · Information Systems Research · 29

The Journal of the Academy of Marketing Science at 50: A historical analysis

2022 · Abhishek Borah, Francesca Bonetti, et al. · Journal of the Academy of Marketing Science · 22

The Rivalry Reference Effect: Referencing Rival (vs. Nonrival) Competitors in Public Brand Messages Increases Consumer Engagement

2024 · Johannes Berendt, Sebastian Uhrich, et al. · Journal of Marketing Research · 18

It pays to pay attention: How firm's and competitor's marketing levers affect investor attention and firm value

2021 · Abhishek Borah, S.Cem Bahadir, et al. · International Journal of Research in Marketing · 16

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Enhanced sales forecasting model using textual search data: Fusing dynamics with big data

2024 · Abhishek Borah, Oliver Rutz · International Journal of Research in Marketing · 15

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Marketing and investor behavior: Insights, introspections, and indications

2021 · Abhishek Borah, Bernd Skiera · International Journal of Research in Marketing · 11

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Halo Effects in Social Media: Do Product Recalls Hurt or Help Rival Brands

2015 · Abhishek Borah, Gerard J. Tellis · SSRN Electronic Journal · 4

Formation of Price Perception Through Window Displays: The Roles of Turning Bias, Product Placement, and Objective Temporality

2025 · Wagner Júnior Ladeira, Weng Marc Lim, et al. · Psychology and Marketing · 1

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How Researchers’ Analytical Decisions Impact Brand Price Elasticity Estimates: Insights from A Many-Analyst Study

2026 · Oliver Koll, Hannes Datta, et al. · PsyArXiv (OSF Preprints)

Social Media Marketing

2026 · Mayanka Chhonker, Abhishek Borah · Oxford University Press eBooks

Replication Crisis: Comparison of Retracted vs Non-retracted Publications in Academic Research

2026 · Abhishek Borah, David DeFranza, et al. · SSRN Electronic Journal

Does Lego “Build” Reputation for Denmark? Consequences of Brand Performance on Country Brand Reputation: An Abstract

2023 · Abhishek Borah, Francesca Bonetti · Developments in marketing science: proceedings of the Academy of Marketing Science

Telling Both Sides of the Story: the Role of Risk in the Perceived Helpfulness of Online Reviews

2017 · Ann E. Schlosser, Abhishek Borah · ACR North American Advances

Big Data Analysis of Volatility Spillovers of Brands across Social Media and Stock Market Performance

2016 · Myrthe van Dieijen, Abhishek Borah, et al. · SSRN Electronic Journal

Social Media and Celebrity Endorsement: How Social Connections Can Impact Endorsement Effectiveness

2016 · Lea Dunn, JoAndrea Hoegg, et al. · ACR North American Advances

Works count: 24

Citation count: 769

H-index: 10

I10-index: 10