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Preetha Menon

Observed name: Menon, Preetha
ORCID: 0000-0002-5054-7536
Observed ORCID: 0000-0002-5054-7536
OpenAlex ID: A5102781158
Impostor syndrome: an integrative framework of its antecedents, consequences and moderating factors on sustainable leader behaviors
2020 · Aparna K.H., Preetha Menon · European journal of training and development · 62
Non-deceptive counterfeit products: a morphological analysis of literature and future research agenda
2020 · Kaushik Samaddar, Preetha Menon · Journal of Strategic Marketing · 56
The karma of consumption: role of materialism in the pursuit of life satisfaction
2019 · Rajat Roy, Fazlul K. Rabbanee, et al. · European Journal of Marketing · 25
Using social media for innovation – market segmentation of family firms
2018 · Ramakrishnan Raman, Preetha Menon · International Journal of Innovation Science · 25
Towards customer-centric sustainability: how mindful advertising influences mindful consumption behaviour
2024 · Amir Shikalgar, Preetha Menon, et al. · Journal of Indian Business Research · 19
Future of Artificial Intelligence and Machine Learning in Marketing 4.0
2022 · Rajeswari Sundararajan, Preetha Menon, et al. · International Conference on Big Data and Computing (ICBDC) · 9
Entrepreneurship orientation toward adoption of Metaverse: An MSME entrepreneur perspective
2024 · Rajeswari Sundararajan, Preetha Menon, et al. · The International Journal of Entrepreneurship and Innovation · 8
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Towards Globalisation of B-Schools: Best Practices for Sustainable Higher Education
2021 · Preetha Menon, Aparna K H, et al. · International Journal of Business and Globalisation · 8
Accelerating sustainable consumption by putting “simplicity” and consumer neuroscience to work: a conceptual framework
2024 · Salim Khubchandani, Preetha Menon, et al. · Benchmarking An International Journal · 6
Value co-creation using virtual reality service experiences
2025 · Rajeswari Sundararajan, Preetha Menon, et al. · Journal of Service Theory and Practice · 5
Attribute-based choice model and willingness to pay for industrial services
2023 · V.T. Rakesh, Preetha Menon, et al. · Benchmarking An International Journal · 5
A Configurational Approach to CSP Selection and Rejection
2024 · Mohammad Alamgir Hossain, Alvedi Sabani, et al. · Journal of Computer Information Systems · 4
Enhancing effectiveness of public service advertisements: the role of mortality salience and negative message framing
2025 · Preetha Menon, Rajat Roy, et al. · Marketing Intelligence & Planning · 3
Pricing challenge in servitisation: can servitisation improve ecological sustenance
2021 · Preetha Menon, V.T. Rakesh · World Review of Entrepreneurship Management and Sustainable Development · 2
Gender Stereotyping in Advertising and its Consequences & Effects on its Audience
2015 · Preetha Menon, Shreya Punkambekar, et al. · SAMVAD · 2
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OTT and Live Sports – Indian Premier League 2023 and its Impact on the Future of Sports Broadcasting in India
2024 · Josraj Augustine Arakkal, Preetha Menon · Advances in media, entertainment and the arts (AMEA) book series · 1
Guest editorial: Advancing theory on innovating in Asia from multiple perspectives
2022 · Ramakrishnan Raman, Shailesh Rastogi, et al. · International Journal of Innovation Science · 1
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A Review and Conceptual Framework of Digital Assistive Wearables and Consumer Hedonism
2022 · Vibha Mohan, Preetha Menon · International Conference on Advanced Computing and Communication Systems (ICACCS) · 1
Exchange Offer as a Sales Promotion Tool for Consumer Durables: A Content Analysis of Indian Print Advertisement
2015 · Preetha Menon, P. Vijayaraghavan · Developments in marketing science: proceedings of the Academy of Marketing Science · 1
Mindfulness Through Virtual Reality Applications: Aid or Deterrent to Consumer Well-Being?
2026 · Tanaya Ranade, Preetha Menon · International Conference on Modern Sustainable Systems (CMSS)
Dichotomous effects of Korean drama: commodification of soft power
2026 · Preetha Menon, Josraj Arakkal, et al. · Frontiers in Communication
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Student Inner Development: Toward a Preventive Mental Health Framework for Higher Education
2026 · Senthil Kumar, Preetha Menon · Indian Journal of Preventive & Social Medicine
Psychological Capital and Well-being: A Review of Integration of Positive Psychology and Intervention Science
2026 · John, Bindu, Menon, Preetha · Indian Journal of Preventive & Social Medicine
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Consumer Responses to Influencer Marketing: Does Mindfulness Lead to Mindful Consumption?
2026 · Abhijeet Chitalkar, Preetha Menon · Springer eBooks
Women in Sports: Conceptual Framework Development and Future Directions
2026 · Sanjit Sudarsan, Preetha Menon · Springer eBooks
Works count: 35
Citation count: 243
H-index: 8
I10-index: 5
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