Work

Future of Artificial Intelligence and Machine Learning in Marketing 4.0

Year: 2022

Type: conference-paper

Study design: Systematic Review

Source: International Conference on Big Data and Computing (ICBDC)

DOI: 10.1145/3545801.3545813

Authors: Rajeswari Sundararajan, Preetha Menon, Balaji Jayakrishnan

Institutions: Vellore Institute of Technology University, Flame University

Language: English

Topic: AI in Service Interactions

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4297679124

FWCI: 3.803

Cites: 17

Cited by: 9

Related to: 10