Author

Yu Ma

Observed name: Ma Yu

Observed institutions: Tianjin University of Technology, University of Alberta, Tiangong University, Peking University, Peking University School and Hospital of Stomatology, Kashi University, McGill University, Renmin University of China, Xinjiang University

ORCID: 0000-0001-7922-5728

Observed ORCIDs: 0000-0001-7922-5728, 0000-0001-5704-1354

OpenAlex ID: A5103019865

The Future of Private Labels: Towards a Smart Private Label Strategy

2021 · Katrijn Gielens, Yu Ma, et al. · Journal of Retailing · 200

The Price of Being Beautiful: Negative Effects of Attractiveness on Empathy for Children in Need

2014 · Robert J. Fisher, Yu Ma · Journal of Consumer Research · 133

An Empirical Investigation of the Impact of Gasoline Prices on Grocery Shopping Behavior

2011 · Yu Ma, Kusum L. Ailawadi, et al. · Journal of Marketing · 131

Omnichannel battle between Amazon and Walmart: Is the focus on delivery the best strategy?

2020 · Rupinder P. Jindal, Dinesh K. Gauri, et al. · Journal of Business Research · 102

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Soda versus Cereal and Sugar versus Fat: Drivers of Healthful Food Intake and the Impact of Diabetes Diagnosis

2013 · Yu Ma, Kusum L. Ailawadi, et al. · Journal of Marketing · 88

Consumer response to uncertain promotions: An empirical analysis of conditional rebates

2013 · Kusum L. Ailawadi, Karen Gedenk, et al. · International Journal of Research in Marketing · 81

Comparison of the accuracy of two different dynamic navigation system registration methods for dental implant placement: A retrospective study

2022 · Feifei Ma, Feng Sun, et al. · Clinical Implant Dentistry and Related Research · 49

The Club Store Effect: Impact of Shopping in Warehouse Club Stores on Consumers' Packaged Food Purchases

2017 · Kusum L. Ailawadi, Yu Ma, et al. · Journal of Marketing Research · 47

A nutrition/health mindset on commercial Big Data and drivers of food demand in modern and traditional systems

2014 · Laurette Dubé, Alice Labban, et al. · Annals of the New York Academy of Sciences · 45

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A Multicategory Model of Consumers' Purchase Incidence, Quantity, and Brand Choice Decisions: Methodological Issues and Implications on Promotional Decisions

2012 · Nitin Mehta, Yu Ma · Journal of Marketing Research · 41

The antecedents of customer mistreatment: a meta-analytic review

2022 · Pei Liu, Yu Ma, et al. · International Journal of Contemporary Hospitality Management · 38

Emerging Trends in Product Bundling: Investigating Consumer Choice and Firm Behavior

2017 · Vithala R. Rao, Gary J. Russell, et al. · Customer Needs and Solutions · 37

Modeling Dependencies in Brand Choice Outcomes Across Complementary Categories

2011 · Yu Ma, P.B. Seetharaman, et al. · Journal of Retailing · 36

The Effect of Air Pollution on Food Preferences

2021 · Jingwen Liu, Peng Zou, et al. · Journal of the Academy of Marketing Science · 30

Accuracy of automatic and manual dynamic navigation registration techniques for dental implant surgery in posterior sites missing a single tooth: A retrospective clinical analysis

2023 · Bin‐Zhang Wu, Fei Xue, et al. · Clinical Oral Implants Research · 29

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A Biological Adaptability Approach to Innovation for Small and Medium Enterprises (SMEs): Strategic Insights from and for Health-Promoting Agri-Food Innovation

2020 · Christopher Coghlan, JoAnne Labrecque, et al. · Sustainability · 25

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Influence of Core Self-Evaluations on Work Engagement: The Mediating Role of Informal Field-Based Learning and the Moderating Role of Work Design

2022 · Yu Ma, Zhichao Qian, et al. · Sustainability · 23

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Does Higher Transparency Lead to More Search in Online Auctions?

2012 · Ernan Haruvy, Peter T. L. Popkowski Leszczyc, et al. · Production and Operations Management · 20

Assessment of the Accuracy of Two Different Dynamic Navigation System Registration Methods for Dental Implant Placement in the Posterior Area: An In Vitro Study

2023 · Tai Wei, Feifei Ma, et al. · Journal of Personalized Medicine · 18

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A multi-category demand model incorporating inter-product proximity

2020 · Yu Ma, P.B. (Seethu) Seetharaman, et al. · Journal of Business Research · 17

The influence of implied motion on expected taste perception of advertised foods: The mental simulation perspective

2023 · Suhong Xiong, Ningning Hu, et al. · Food Quality and Preference · 15

Is cyber anxiety signaling useful? An examination of leader’s emotional and behavioral reactions

2022 · Pei Liu, Xin Li, et al. · Journal of Business Research · 15

An Empirical Investigation of Composite Product Choice

2014 · Kalpesh Kaushik Desai, Dinesh Kumar Gauri, et al. · Journal of Retailing · 14

Fundraising design: key issues, unifying framework, and open puzzles

2020 · Ernan Haruvy, Peter Popkowski Leszczyc, et al. · Marketing Letters · 12

Empirical Analysis of Competitive Pricing Strategies with Complementary Product Lines

2006 · Yu Ma, Seethu Seetharaman, et al. · SSRN Electronic Journal · 9

Works count: 46

Citation count: 1,273

H-index: 18

I10-index: 24