Work

An Empirical Investigation of Composite Product Choice

Year: 2014

Type: article

Source: Journal of Retailing

DOI: 10.1016/j.jretai.2014.09.002

Authors: Kalpesh Kaushik Desai, Dinesh Kumar Gauri, Yu Ma

Institutions: University of Missouri–Kansas City, Syracuse University, University of Alberta

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: State University of New York, Social Sciences and Humanities Research Council of Canada

OpenAlex ID: W2003178060

FWCI: 2.308

Cites: 47

Cited by: 14

Related to: 10