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Michel Chevalier
Observed names:
Chevalier Michel,
Michel Gutsatz
Observed institutions:
INSEAD,
Marketing Science Institute,
Harvard University,
Chulalongkorn University
OpenAlex ID:
A5110432235
Luxury Brand Management: A World of Privilege
2008
·
Michel Chevalier
, Gérald Mazzalovo
·
254
Increase in Sales Due to In-Store Display
1975
·
Michel Chevalier
·
Journal of Marketing Research
·
156
Market Share Strategy and the Product Life Cycle
1974
·
Bernard Catry
, Michel Chevalier
·
Journal of Marketing
·
87
Luxury China: Market Opportunities and Potential
2009
·
Michel Chevalier
, Pierre Lu Xiao
·
71
Luxury Retail Management: How the World's Top Brands Provide Quality Product and Service Support
2012
·
Michel Chevalier
, Michel Gutsatz
·
61
Pro Logo: Brands as a Factor of Progress
2003
·
Michel Chevalier
, Gérald Mazzalovo
, et al.
·
35
Luxury Brand Management in Digital and Sustainable Times
2020
·
Michel Chevalier
, Gérald Mazzalovo
·
Wiley eBooks
·
13
Advertising in France: the advertiser‐advertising agency relationship
1976
·
Michel Chevalier
, Bernard Catry
·
European Journal of Marketing
·
12
Les 100 mots du marketing
2009
·
Michel Chevalier
, Pierre-Louis Dubois
·
Que sais-je ?
·
7
Toward a Framework for Large-Scale Problem Management
1974
·
Michel Chevalier
, Leslie Bailey
, et al.
·
Human Relations
·
6
Product Line Strategy
1974
·
Michel Chevalier
, Daniel Zumino
·
Management Decision
·
5
Market Share Strategy: The Concept and the Evidence
1975
·
Bernard Catry
, Michel Chevalier
·
Journal of Marketing
·
3
Communication and Advertising
2012
·
Chevalier Michel
, Pierre Lu
·
Wiley eBooks
·
2
Anti-brand communication
2004
·
Michel Chevalier
, Gérald Mazzalovo
·
Palgrave Macmillan UK eBooks
·
2
Brands and globalization
2004
·
Michel Chevalier
, Gérald Mazzalovo
·
Palgrave Macmillan UK eBooks
·
2
Brand identity
2004
·
Michel Chevalier
, Gérald Mazzalovo
·
Palgrave Macmillan UK eBooks
·
2
The impact of display with price reduction on sales volume and profitability of supermarket products
1974
·
Michel Chevalier
·
University Microfilms International eBooks
·
2
La stratégie marketing
2009
·
Michel Chevalier
, Pierre-Louis Dubois
·
Que sais-je ?
·
1
Temporary promotions as a function of trade deals : a descriptive analysis
1975
·
Michel Chevalier
·
1
Luxury retailing: channels and distribution modes
2025
·
Michel Chevalier
, Michel Gutsatz
·
Edward Elgar Publishing eBooks
Applying Brand Identity Analytical Tools
2020
·
Michel Chevalier
, Gérald Mazzalovo
·
Wiley eBooks
PDF
Index
2020
·
Michel Chevalier
, Gérald Mazzalovo
·
Wiley eBooks
PDF
Front Matter
2020
·
Michel Chevalier
, Michel Gutsatz
·
Wiley eBooks
Customer Behaviour in the Store or Online
2020
·
Michel Chevalier
, Michel Gutsatz
·
Wiley eBooks
Logistics Adapted to a Digital Culture
2020
·
Michel Chevalier
, Michel Gutsatz
·
Wiley eBooks
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Works count:
63
Citation count:
722
H-index:
8
I10-index:
8
Year
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