Work

Pro Logo: Brands as a Factor of Progress

Year: 2003

Type: book

Authors: Michel Chevalier, Gérald Mazzalovo, Joe LaCour

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W357448994

FWCI: 2.677

Cites:

Cited by: 35

Related to: 10