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Kenneth C. Schneider

Observed names: KENNETH C. SCHNEIDER, KENNETH SCHNEIDER, Kenneth C Schneider, Kenneth Schneider
OpenAlex ID: A5111375817
Behavioral Research: A Conceptual Approach
1979 · Kenneth C. Schneider, Fred N. Kerlinger · Journal of Marketing Research · 330
Trends in Sex Roles in Television Commercials
1979 · Kenneth C. Schneider, Sharon Barich Schneider · Journal of Marketing · 150
Scale and Study of Student Attitudes Toward Business Education’s Role in Addressing Social Issues
2006 · Bradley J. Sleeper, Kenneth C. Schneider, et al. · Journal of Business Ethics · 72
An empirical evaluation of the kapferer‐laurent consumer involvement profile scale
1993 · William C. Rodgers, Kenneth C. Schneider · Psychology and Marketing · 72
The brand dependence scale: measuring consumers’ use of brand name to differentiate among product alternatives
2002 · Dennis N. Bristow, Kenneth C. Schneider, et al. · Journal of Product & Brand Management · 67
Prevention of Accidental Poisoning Through Package and Label Design
1977 · Kenneth C. Schneider · Journal of Consumer Research · 53
Stimulating response to market surveys of business professionals
1995 · Kenneth C. Schneider, James C. Johnson · Industrial Marketing Management · 41
Did You Not Understand The Question Or Not? An Investigation Of Negatively Worded Questions In Survey Research
2011 · Jill M. Johnson, Dennis N. Bristow, et al. · Journal of Applied Business Research (JABR) · 37
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Generalized marketplace influencers’ (market mavens’) attitudes toward direct mail as a source of information
1993 · Kenneth C. Schneider, William C. Rodgers · Journal of Direct Marketing · 27
Outsourcing in distribution: The growing importance of transportation brokers
1995 · James C Johnson, Kenneth C Schneider · Business Horizons · 23
Determinants of Job Satisfaction among Long-Distance Truck Drivers: An Interview Study in the United States
2011 · James C. Johnson, Dennis N. Bristow, et al. · 22
Uninformed response rates in survey research: New evidence
1985 · Kenneth C. Schneider · Journal of Business Research · 22
The Collegiate Student Orientation Scale (CSOS): Application of the Marketing Concept to Higher Education
2003 · Dennis N. Bristow, Kenneth C. Schneider · Journal of Marketing for HIGHER EDUCATION · 19
Bargaining over the price of a product: delightful anticipation or abject dread?
1999 · Kenneth C. Schneider, William C. Rodgers, et al. · Journal of Product & Brand Management · 18
A note on applying retail location models in franchise systems: a view from the trenches
1998 · Kenneth C. Schneider, James C. Johnson, et al. · Journal of Consumer Marketing · 16
Deceptive Practices in Marketing Research: The Consumer's Viewpoint
1982 · Kenneth C. Schneider, Cynthia K. Holm · California Management Review · 15
A scientific problem-solving model of psychological assessment.
1979 · Richard E. Sloves, Edward M. Docherty, et al. · Professional Psychology · 15
Professionalism and Ethical Standards Among Salespeople in a Deregulated Environment: A Case Study of the Trucking Industry
1992 · Kenneth C. Schneider, James C. Johnson · Journal of Personal Selling and Sales Management · 14
An QImportanceQ Subscale For the Consumer Involvement Profile
1996 · Kenneth C. Schneider, William C. Rodgers · ACR North American Advances · 10
Long-distance Truck Drivers Discuss Their Occupation
2010 · James C. Johnson, Dennis N. Bristow, et al. · Journal of transportation law, logistics, and policy · 9
Short-line railroad managers discuss their industry
2003 · James C. Johnson, Diane J. McClure, et al. · Transportation · 9
Link between Response‐inducing Strategies and Uninformed Response
1994 · Kenneth C. Schneider, James C. Johnson · Marketing Intelligence & Planning · 7
Telemarketing as a Promotional Tool—its Effects and Side Effects
1985 · Kenneth C. Schneider · Journal of Consumer Marketing · 6
Thirty Games Out and Sold Out For Months! An Empirical Examination of Fan Loyalty to Two Major League Baseball Teams
2009 · Denny Bristow, Kenneth Schneider, et al. · Journal of Management Research · 5
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Teaching Ethics in Marketing Research: An Experiential Approach
1983 · Kenneth C. Schneider · Journal of Marketing Education · 5
Works count: 47
Citation count: 1,086
H-index: 15
I10-index: 19
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