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Mukul P. Gupta

Observed names: Dr. Mukul Gupta, Gupta, Mukul P, Mukul Gupta, Mukul P Gupta
OpenAlex ID: A5112232033
An inclusive survey on machine learning for CRM: a paradigm shift
2020 · Narendra Singh, Pushpa Singh, et al. · DECISION · 40
Gap analysis between the customer's expectations and satisfaction of real estate sector using the SERVQUAL model
2022 · Narendra Singh, Mukul Gupta, et al. · International Journal of Indian Culture and Business Management · 9
A study on impact of key factors affecting buying behaviour of residential apartments: a case study of Noida and Greater Noida
2018 · Narendra Singh, Mukul Gupta, et al. · International Journal of Indian Culture and Business Management · 8
Factors affecting Buying Behavior & CRM in Real Estate Sector: A Literature Survey
2018 · Narendra Singh Yadav, Mukul Gupta, et al. · Asian Journal of Research in Business Economics and Management · 6
A Study of Ethical, Social and Legal Implications of Emerging Technologies in HRM
2025 · Himani Grewal, Aditi Vishnoi, et al. · Chapman & Hall/CRC eBooks · 2
Cryptocurrencies and Their Economic Implications: Analyse the Impact of Cryptocurrencies Like Bitcoin on Traditional Financial Systems, Including Their Potential to Disrupt Traditional Banking and the Role of Blockchain Technology in Creating Decentralised Economies
2024 · Priti Rai, Deepa Gupta, et al. · Lecture notes in networks and systems · 2
India an Emerging Leader after Pandemic: A Strategy for the Development of new India
2021 · Anuj Kumar, Deepa Gupta, et al. · Global Journal of Enterprise Information System · 2
A Study On Effect Of Social Media On Retail Buying Behaviour.
2019 · Dr. Deepa Gupta, Dr. Mukul Gupta, et al. · Restaurant Business · 2
A Study On Effect Of Social Media On Retail Buying Behaviour.
2019 · Dr. Deepa Gupta, Dr. Mukul Gupta · Restaurant Business · 2
Negative Political Advertising: Some Effects from the 13th Indian General Election 1999
2000 · Mukul P. Gupta · Global Business Review · 2
Brand Presence on Internet media: Quantitative and Qualitative Study on Brand Attitude and Brand Attachment
2023 · Priti Rai, Deepa Gupta, et al. · ICST Transactions on Scalable Information Systems · 1
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Book Review: Strategic Affiliate Marketing
2004 · Mukul P. Gupta · Global Business Review · 1
Terrorist incidents in India
2026 · Mukul P Gupta
India-Elderly-Women
2026 · Mukul P Gupta
Academic Leadership for Viksit Bharat 2047
2026 · Mukul P Gupta
B-Schools Pedagogy: Keeping Pace Amidst Growing Geopolitical Turbulence
2026 · Mukul P Gupta
MARKETING MANAGEMENT for NON-MARKETING MANAGERS: LEARNING BEYOND PRIOR LEARNING
2026 · Mukul P Gupta
Factors affecting customer relationship management on consumer behaviour in real estate sector - a study of Delhi-NCR
2025 · Narendra Singh, Mukul Gupta, et al. · International Journal of Business Innovation and Research
MOTIVATION DUE TO FEAR OF FAILURE (FoF) IS A KEY CONTRIBUTOR IN MAXIMIZING WORKERS’ PRODUCTIVITY IN THE TODAYS COMPETITIVE ARENA
2020 · Narendra Singh, Mukul Gupta, et al. · International Journal of Indian Culture and Business Management
Customer Voices Incorporated in a Marketing Class: A Review
2014 · Kirti Sharma, Jaydeep Mukherjee, et al. · Springer proceedings in business and economics
MBA education at the crossroads
2007 · Mukul Gupta · Management today/Management Today
Re-engineering operations to manage organisational complexity
2006 · Mukul Gupta · Management today/Management Today
Relocate, Render and Renovate: A Framework for Marketing Implementation across Franchise Networks
2004 · Mukul P. Gupta · Contributions to management science
Book Reviews : S.V.R. Subba Rao, Game Plans for Post-GATT Era: Action Agenda of Indian Pharmaceutical Industry. Bangalore: Panther Publishers, 1999, 399 pp., Rs 540
2000 · Mukul P. Gupta · Global Business Review
Building Corporate Image Using Constructs of Optimum Personality
1998 · Mukul Gupta · Vision The Journal of Business Perspective
Works count: 36
Citation count: 78
H-index: 4
I10-index: 1
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