Author

Zefeng Shao

Institutions: Urumqi Vocational University, National University of Malaysia

Observed institutions: Urumqi Vocational University, National University of Malaysia

ORCID: 0009-0007-0824-6477

Observed ORCID: 0009-0007-0824-6477

OpenAlex ID: A5112980193

Leveraging social presence to drive impulsive buying in live shopping: the roles of self-efficacy, psychological ownership and perceived scarcity

2025 · Zefeng Shao, Nik Mohd Hazrul Nik Hashim, et al. · Asia Pacific Journal of Marketing and Logistics · 6

Does humanlike AI nudge live-stream impulse buying? Dual moderation through consumers’ AI self-efficacy and AI self-competency

2026 · Wanyu Ma, Zefeng Shao, et al. · Asia Pacific Journal of Marketing and Logistics

Nursing Leadership Styles and Moral Courage: The Mediating Role of Ethical Dilemma Identification and the Moderating Effects of Ethical Climate and Compassion Fatigue

2026 · Mei Xie, Zefeng Shao, et al. · Journal of Nursing Management

Research on Profit Maximisation of Product Marketing Based on Online Social Networks in the Context of Globalisation

2023 · Dalong Yu, Zefeng Shao · International Conference on Information Economy, Data Modeling and Cloud Computing (ICIDC)

Research on Product Marketing Recommendation Methods Based on Maximizing Individual User Influence in the Context of Globalization

2023 · Zefeng Shao, Dalong Yu · International Conference on Information Economy, Data Modeling and Cloud Computing (ICIDC)

Works count: 5

Citation count: 6

H-index: 1

I10-index: