Work

Research on Profit Maximisation of Product Marketing Based on Online Social Networks in the Context of Globalisation

Year: 2023

Type: conference-paper

Abstract: With the expansion of global markets and the rapid development of digital technology, companies are increasingly aware of the importance of online social networks as an effective marketing channel. This paper aims to explore how product marketing based on online social networks can maximise profits

Source: International Conference on Information Economy, Data Modeling and Cloud Computing (ICIDC)

DOI: 10.4108/eai.2-6-2023.2334691

Authors: Dalong Yu, Zefeng Shao

Institution: National University of Malaysia

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

Funder: Universiti Kebangsaan Malaysia

OpenAlex ID: W4385818052

FWCI:

Cites: 2

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Related to: 10