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Shih‐Tung Shu
Observed names:
Shih-Tung Shu,
ShihTung Shu -,
Shihtung Shu,
Shu, Shih-Tung
Institution:
Payap University
Observed institutions:
National Kaohsiung First University of Science and Technology,
Payap University,
National Kaohsiung University of Science and Technology
ORCID:
0009-0005-9326-2492
Observed ORCID:
0009-0005-9326-2492
OpenAlex ID:
A5114039553
Novelty in Theme Park Physical Surroundings: An Application of the Stimulus–Organism–Response Paradigm
2013
·
Ching-Hung Chang
, Shihtung Shu
, et al.
·
Asia Pacific Journal of Tourism Research
·
114
The effects of external linkages on new product innovativeness: an examination of moderating and mediating influences
2005
·
Shih‐Tung Shu
, Veronica Wong
, et al.
·
Journal of Strategic Marketing
·
35
Consumer Ethnocentrism, Self-Image Congruence and Local Brand Preference: A Cross-National Examination
2013
·
Shih‐Tung Shu
, Stephen Strombeck
, et al.
·
Asia Pacific Management Review
·
27
Market segmentation, service quality, and overall satisfaction: self-organizing map and structural equation modeling methods
2011
·
Nai-Hua Chen
, Stephen Chi-Tsun Huang
, et al.
·
Quality & Quantity
·
26
Tourist attitudes to mega-event sponsors: Where does patriotism fit?
2020
·
Ching-Hung Chang
, Brian EM King
, et al.
·
Journal Of Vacation Marketing
·
13
PDF
Fitness innovativeness, duration of stay, and revisit behavior: a moderation relationship
2019
·
Ching-Hung Chang
, Leigh Robinson
, et al.
·
International Journal of Sports Marketing and Sponsorship
·
13
Relationship between self-presentation, exercise dependence, and perceived body image
2018
·
Chiu-Chen Chang
, Ming-Chu Pan
, et al.
·
International Journal of Sport and Exercise Psychology
·
13
Tourist Perceptions of Event–Sponsor Brand Fit and Sponsor Brand Attitude
2015
·
Shih-Tung Shu
, Brian King
, et al.
·
Journal of Travel & Tourism Marketing
·
11
Cometh self-image congruence: a cross-cultural study
2017
·
Shih-Tung Shu
, Stephen Strombeck
·
Asia Pacific Journal of Marketing and Logistics
·
10
Modeling contextually elicited service quality expectations
2014
·
Stephen Strombeck
, Shih-Tung Shu
·
Managing Service Quality
·
9
The Moderating Effect of Self-Efficacy on Fitness Use Innovativeness and Usage Pattern
2022
·
Theeralak Satjawathee
, Shang-Chun Ma
, et al.
·
Sustainability
·
8
PDF
Using Thermal Treatment Process to Enhance Anodic Oxidation TiO2 Nanotubes with High Degradation Effect of Methylene Blue
2018
·
Wei Chien
, Chi-Yu Lin
, et al.
·
Sensors and Materials
·
5
PDF
The Pursuit of Social Recognition through Luxury Service Brands
2016
·
Stephen D. Strombeck
, Shih-Tung Shu
·
Services Marketing Quarterly
·
5
Fitness Use Innovativeness, Usage Patterns and Revisit Intention: The Moderating Role of Other-Efficacy
2023
·
Theeralak Satjawathee
, Stephen Donald Strombeck
, et al.
·
Behavioral Sciences
·
3
PDF
Antecedents and Consequences of Excitement in Folk Sport Event for Visitors
2015
·
Shih-Tung Shu
·
Sports & Exercise Research
·
1
Conspicuous Green Consumption under Dual Identity Motivations: The Moderating Roles of Empathy and Future Orientation
2026
·
Qiuxue Huang
, Shih-Tung Shu
, et al.
·
Interdisciplinary Academic and Research Journal
PDF
Social Embeddedness and Resource Orchestration as Drivers of New Entrants’ Market Entry and Growth in High-Barrier Markets: A Case Study of a Logistics Company in China
2026
·
Yanhua Zhang
, Shih-Tung Shu
·
Interdisciplinary Academic and Research Journal
PDF
กลไกเชิงปฏิสัมพันธ์ระหว่างการฝังตัวทางสังคมและการจัดการทรัพยากร: กรณีศึกษาบริษัทโลจิสติกส์ในประเทศไทย
2026
·
Zhang, Yanhua
, Shu, Shih-Tung
·
NIDA Business Journal
PDF
Pricing management between partnering rivals: a coopetitive diffusion analysis
2014
·
Yenming J. Chen
, Shihtung Shu
, et al.
·
International Journal of Systems Science Operations & Logistics
Examining Strategic Motives of National Brand Manufacturers towards Producing Retailers' Private Labels: An Empirical Study in Taiwan
2012
·
ShihTung Shu -
, TungSheng Wang -
·
INTERNATIONAL JOURNAL ON Advances in Information Sciences and Service Sciences
Examining relationships between external linkages, absorptive capacity and gains in new product knowledge and impacts on new product innovativeness
2003
·
Shih‐Tung Shu
·
Loughborough University Institutional Repository (Loughborough University)
PDF
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Works count:
21
Citation count:
293
H-index:
9
I10-index:
9
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