Work

The Pursuit of Social Recognition through Luxury Service Brands

Year: 2016

Type: article

Study design: Observational Study

Source: Services Marketing Quarterly

DOI: 10.1080/15332969.2016.1217682

Authors: Stephen D. Strombeck, Shih-Tung Shu

Institutions: William Jessup University, National Kaohsiung First University of Science and Technology

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2556428617

FWCI: 1.984

Cites: 57

Cited by: 5

Related to: 10