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Author

Balázs Deák

Observed name: Balazs Deak
Institution: Obuda University
Observed institution: Obuda University
ORCID: 0009-0001-8826-2595
Observed ORCID: 0009-0001-8826-2595
OpenAlex ID: A5118596373
Marketing Digital Shift: How Has Traditional Marketing Transformed into Digital Marketing and Why?
2025 · Balázs Deák, István Szabó · IEEE International Symposium on Applied Computational Intelligence and Informatics (SACI) · 5
Unveiling the dynamics of Hungary’s innovation performance
2026 · Csaba Deak, Baibhaw Kumar, et al. · European Spatial Research and Policy · 1
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Smarter Marketing, Stronger Trust: AI Adoption in SMEs
2026 · Balázs Deák, István Szabó · IEEE World Symposium on Applied Machine Intelligence and Informatics (SAMI) · 1
Digital Platforms and Innovation Orientation among innovative companies in Hungary and South Korea
2026 · Balázs Deák, István Szabó, et al. · IEEE International Symposium on Intelligent Systems and Informatics (SISY)
Works count: 4
Citation count: 7
H-index: 1
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