Get started
Author

Xiangyu Wang

ORCID: 0009-0006-6822-7887
Observed ORCID: 0009-0006-6822-7887
OpenAlex ID: A5123405952
Identity awakening in digital marketing: how facial recognition interactions foster green consumption behavior
2026 · Yu Jia, Xiaotong Liu, et al. · Journal of Research in Interactive Marketing · 1
A PGSA approach to interactive pricing optimization: converting consumer costs into marketing value
2026 · Lan Luo, Gihan S. Edirisinghe, et al. · Journal of Research in Interactive Marketing
From Packshots to Consumer Selfies: How Brand‐Image Types Influence Consumer Enjoyment of Brand Experiences in User‐Generated Image Campaigns
2026 · Jiang Zhu, Leting Tang, et al. · International Journal of Consumer Studies
PDF
Works count: 3
Citation count: 1
H-index: 1
I10-index:
Year
Topic
Type