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Author

Varsha Jain

Observed names: Jain , Varsha, Jain, Varsha
ORCID: 0000-0002-6740-4857
Observed ORCID: 0000-0002-6740-4857
OpenAlex ID: A5133909598
A Multi‐Study Examination of Metaverse and Consumer Behaviour: A Systematic Literature Review and Research Agenda
2026 · Nandini Venkatesh Adhini, Varsha Jain, et al. · Journal of Consumer Behaviour · 2
The intersection of advertising and politics: a bibliometric analysis of four decades of research and its imperative for theory building in the algorithmic age
2026 · Varsha Jain, John Ford, et al. · International Journal of Advertising · 1
AI Marketing Essentials: Concepts and Practice for the Digital Age
2026 · Jagdish N. Sheth, Varsha Jain · Routledge eBooks · 1
From Click to Carbon
2026 · Sindhwani, Rahul, Jain, Varsha · Mendeley Data
Immersiveness in luxury retail through AI: balancing opportunities and risks for consumer psychological wellbeing
2026 · Serena Rovai, Cecilia Pasquinelli, et al. · Management Decision
Operational Signalling in the circular luxury economy
2026 · Sindhwani, Rahul, Jain, Varsha · Mendeley Data
From metaverse to the physical world: Developing a theoretical model of users’ intention to visit hospitality properties
2026 · Dharun Kasilingam, Varsha Jain, et al. · International Journal of Hospitality Management
AI-Personalised Consumer Choice into Operational Sustainability
2026 · Sindhwani, Rahul, Jain, Varsha · Mendeley Data
Global Sustainable Luxury E-Retail Data
2026 · Shadangi , Shubhrakant, Sindhwani, Rahul, et al. · Mendeley Data
AI in IMC
2026 · Jagdish N. Sheth, Varsha Jain · Routledge eBooks
AI in Marketplace and Distribution
2026 · Jagdish N. Sheth, Varsha Jain · Routledge eBooks
Introduction
2026 · Jagdish N. Sheth, Varsha Jain · Routledge eBooks
AI in Pricing
2026 · Jagdish N. Sheth, Varsha Jain · Routledge eBooks
Role of AI in Brand Management
2026 · Jagdish N. Sheth, Varsha Jain · Routledge eBooks
AI in Marketing Strategy
2026 · Jagdish N. Sheth, Varsha Jain · Routledge eBooks
AI Marketing for a Better World
2026 · Jagdish N. Sheth, Varsha Jain · Routledge eBooks
AI in B2B, Services and Retail
2026 · Jagdish N. Sheth, Varsha Jain · Routledge eBooks
How AI Is Transforming Modern Marketing
2026 · Jagdish N. Sheth, Varsha Jain · Routledge eBooks
AI in Product Development
2026 · Jagdish N. Sheth, Varsha Jain · Routledge eBooks
An Analysis of TDS as a Tool for Minimizing Tax Evasion in India
2026 · Dr. Tejaswini S, Abhirami Rajendran, et al. · INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT
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When Luxury Meets AI : Psychological Drivers of Customer Experience and Well-being.
2026 · Bezaz, Nora, Jain, Varsha, et al. · HAL
Works count: 23
Citation count: 4
H-index: 1
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