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AI-Personalised Consumer Choice into Operational Sustainability

Year: 2026

Type: dataset

Abstract: This study examines whether AI-personalised sustainability nudges, beyond shifting consumer attitudes, generate measurable operational sustainability outcomes for firms.

Source: Mendeley Data

DOI: 10.17632/wmt3tpf5m4

Authors: Sindhwani, Rahul, Jain, Varsha

Institution: ESSCA School of Management

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: green

OpenAlex ID: W7161011237

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