Get started
Author

Tien-Dat Nguyen

Observed name: Nguyen, Tien-Dat
ORCID: 0009-0003-0897-4109
Observed ORCID: 0009-0003-0897-4109
OpenAlex ID: A5138590723
Unpacking the power of customer trust in driving purchase intentions through Vietnam’s livestreaming commerce
2026 · Tien-Dat Nguyen, Thi Minh Trang Hoang, et al. · Journal of Strategic Marketing · 1
Convergent Smart Marketing in Live Commerce: A Dual-Pathway Model of AR–AI Integration, Psychological Ownership, and Creepiness
2026 · Tien-Dat Nguyen, Anh-Tu Tran · Journal of Promotion Management
Decoding Causal Complexity in AI-Driven Sustainability: Uncovering Equifinal Pathways to Prosocial Behavior
2026 · Nguyen, Tien-Dat, Liang, Chih-Chin · Journal of the Association for Information Systems
Works count: 3
Citation count: 1
H-index: 1
I10-index:
Year
Topic
Type