Convergent Smart Marketing in Live Commerce: A Dual-Pathway Model of AR–AI Integration, Psychological Ownership, and Creepiness
Year: 2026
Type: article
Study design: Observational Study
Source: Journal of Promotion Management
Authors: Tien-Dat Nguyen, Anh-Tu Tran
Institution: Văn Hiến University
Language: English
Topic: AI in Service Interactions
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W7204763410