Work

The double jeopardy of sales promotions.

Year: 1990

Type: article

Source: PubMed

Author: J P Jones

Institution: Syracuse University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W100190128

FWCI: 6.397

Cites:

Cited by: 67

Related to: 10