Work

Enhancing self-consciousness: Implications for the Effectiveness of Ad Appeals

Year: 2006

Type: article

Source: ACR North American Advances

Authors: Chingching Chang, Contextual Priming

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1011825808

FWCI: 0.911

Cites: 40

Cited by: 8

Related to: 10