Work

What Drives Customer Loyalty and Profitability?: Analysis of Perspectives of Retail Customers in Ghana's Banking Industry

Year: 2010

Type: book

Authors: Cephas Nyumuyo, Daniel Nukpezah

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1014631481

FWCI: 1.298

Cites: 62

Cited by: 7

Related to: 10