Work

Customer Relationship Management in Banking Sector and A Model Design for Banking Performance Enhancement

Year: 2008

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-540-73849-7_41

Authors: Semih Onut, Ibrahim Erdem, Bora Hosver

Institution: Yıldız Technical University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W101563489

FWCI: 5.513

Cites: 12

Cited by: 27

Related to: 10