Work

Mehrmarkenstrategien — Identitätsorientierte Führung von Markenportfolios

Year: 2002

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-322-92976-1_9

Authors: Heribert Meffert, Jesko Perrey

Language: German

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W101657551

FWCI: 15.38

Cites: 22

Cited by: 16

Related to: 10