Work

Review and conceptualization of commodity branding

Year: 2010

Type: article

Source: Scientific Publications / University of Economics in Katowice

Author: Friðrik Larsen

Institution: Reykjavík University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1016671933

FWCI:

Cites: 91

Cited by:

Related to: 10