Work

Strategische Erfolgsfaktoren im Software-Marketing

Year: 1993

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-322-87509-9_2

Author: Friedrich J. Preiß

Institutions: Accenture (United States), Accenture (Germany)

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1020879092

FWCI: 21.34

Cites: 3

Cited by: 10

Related to: 10