Work

Marketing von Hochschulen

Year: 2007

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-8349-9291-8_16

Author: Detlef Müller-Böling

Institution: TU Dortmund University

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W102399895

FWCI: 2.354

Cites: 15

Cited by: 12

Related to: 10