Work

Cue Management: Using Fitness Cues to Enhance Advertising Effectiveness

Year: 2011

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-540-92784-6_10

Author: Patrick Vyncke

Institution: Ghent University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W102437442

FWCI: 3.266

Cites: 55

Cited by: 10

Related to: 10