Work

Total Digital? Zum Wandel des Markenkonzepts im 21. Jahrhundert

Year: 2014

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-658-03298-2_1

Author: Thomas Heun

Institution: Rhine-Waal University of Applied Sciences

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1024765739

FWCI: 6.857

Cites: 37

Cited by: 5

Related to: 10