Work

Brand image perceptions across cultures: a study of symbolic and functional associations

Year: 2009

Type: book-chapter

Source: Advances in international marketing

DOI: 10.1108/s1474-7979(2009)0000020010

Authors: Laura Salciuviene, Pervez N. Ghauri, Audra I. Mockaitis, Claudio De Mattos

Institutions: Lancaster University, University of Birmingham, Monash University, University of Manchester

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1028476174

FWCI:

Cites: 64

Cited by: 12

Related to: 10